Lead Product Development Manager: Acquisition Strategy
About The Position
The Lead Product Development Manager: Acquisition Strategy will help shape and drive acquisition strategy across DIRECTV FOR BUSINESS customer acquisition channels. The role partners with Marketing and other cross-functional teams to set acquisition priorities, develop offers and go-to-market plans, build business cases, and assess financial opportunities and tradeoffs. Using data and analytics, the position turns insights into clear stories that guide business decisions. The role develops and executes acquisition strategies across business verticals, channels, and customer segments; evaluates channel and partner approaches; and works across Marketing, Product, Sales, Customer Experience, and Business Analytics to align targeting, onboarding, and early-tenure experiences. It also monitors market and competitive trends, develops financial analyses for strategic initiatives, and measures acquisition performance to inform future decisions. This is a remote position available anywhere in the United States except Alaska. The advertised base salary range is $111,122–$201,653, with the specific range depending on work location and other job-related factors. Salary is base pay only and does not include bonus or benefits.
Requirements
- Experience in acquisition strategy, growth strategy, product marketing, or go-to-market planning; ideally in B2B, media, or subscription businesses.
- Experience working within or in close partnership with a marketing organization, with a solid understanding of campaign planning, offer development, customer targeting, and marketing performance.
- Strong financial acumen and experience developing business cases, financial models, forecasts, or investment analyses.
- Ability to translate market and customer insights into actionable acquisition plans.
- Demonstrated ability to work cross-functionally and influence decisions across diverse teams.
- Strong problem-solving skills and comfort working in ambiguous, fast-moving business environments.
- May require a background check because the job duties involve routine access to DIRECTV and DIRECTV customers’ proprietary data.
Responsibilities
- Help shape and execute acquisition strategy across DIRECTV FOR BUSINESS verticals, channels, and customer segments; identify growth opportunities and set priorities.
- Develop acquisition offers, pricing approaches, and go-to-market plans with Marketing, Sales, and Product to drive new customer growth.
- Evaluate channel and partner strategies, including dealers, direct sales, digital, and strategic partners, and recommend where to invest, scale, or adjust.
- Partner with Marketing, Product, Sales, Customer Experience, and Business Analytics to align targeting, onboarding, and early-tenure experiences so acquisition strategies attract high-quality, long-term customers.
- Monitor the competitive landscape and market trends to inform acquisition positioning and strategic direction.
- Develop business cases for initiatives, offers, partnerships, and strategic opportunities, including financial assumptions, expected benefits, costs, risks, and key sensitivities.
- Evaluate revenue opportunity, profitability, unit economics, return on investment, and tradeoffs to support prioritization and investment decisions.
- Define success metrics and KPIs for acquisition initiatives, track and analyze performance, and use results to refine strategy and guide future investments.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
