Lead Product Development Manager: Retention Strategy
About The Position
The Lead Product Development Manager will support retention strategy across the full DIRECTV FOR BUSINESS product suite. The role combines lifecycle management, customer insights, financial acumen, and business case development to identify churn risks and opportunities and turn them into actionable recommendations for churn mitigation, including messaging, offers, tactics, and changes in sales strategy. The role works closely with Marketing and Sales as a strategic thought partner, helping leaders understand customers’ lifecycle stages, reasons they may be at risk, the business implications, and actions that can retain and grow valuable customers. It partners cross-functionally with Finance, Product, Operations, Customer Care, and Business Analytics to align on and execute retention initiatives. This is a remote position located anywhere in the United States except Alaska. The salary range across DIRECTV’s US labor market zones is $111,122–$201,653 in base salary. Actual pay depends on work location and factors such as job-related skills, experience, and relevant education or training. The salary range excludes bonus and benefits. A background check may be required because the role involves routine access to proprietary DIRECTV and customer data.
Requirements
- Experience working within or in close partnership with a marketing organization.
- Understanding of customer lifecycle management and churn drivers, with the ability to translate insights into messaging, offer, and tactical recommendations.
- Comfort working with data and performance reporting to inform recommendations and measure results.
- Financial acumen and experience developing business cases to support offers, campaigns, or strategic decisions.
Nice To Haves
- Experience in retention, lifecycle, CRM, or customer marketing.
Responsibilities
- Support customer lifecycle management strategy from onboarding and early tenure through renewal, contract expiration, and save or win-back moments to strengthen engagement and reduce churn.
- Partner with Marketing to inform retention campaigns, offer construction, and customer communications, and help evaluate in-market performance.
- Collaborate with Sales and Care leaders to identify and recommend changes to sales strategy, save approaches, and offer positioning that improve retention outcomes.
- Develop business cases for retention initiatives and offers, including assumptions, expected impact, risks, and trade-offs.
- Apply financial and business acumen to assess customer value, offer economics, and the revenue impact of retention decisions.
- Partner with Finance, Product, Operations, Customer Care, and Business Analytics to align on and execute retention initiatives.
- Identify emerging lifecycle trends, risks, and opportunities and provide clear, actionable recommendations.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
