Lead Product Development Manager: Acquisition Strategy
About The Position
DIRECTV is seeking a strategic, business-minded professional to shape and drive acquisition strategy across DIRECTV FOR BUSINESS customer acquisition channels. The role partners closely with Marketing and other cross-functional teams to define acquisition priorities, develop offers and go-to-market plans, build business cases, and assess financial opportunities and tradeoffs. Using data and analytics, the position turns insights into clear, compelling stories that guide business decisions. The role covers acquisition strategy across DIRECTV FOR BUSINESS verticals, channels, and customer segments, including channel and partner strategies, customer targeting, onboarding, and early-tenure experiences. It evaluates initiatives using financial analysis, performance metrics, and market insights to guide prioritization and investment decisions. This is a remote position located anywhere in the United States except Alaska. Compensation is base salary only and varies by role level, work location, and other job-related factors. The stated wage zones range from $111,122 to $201,653.
Requirements
- Experience in acquisition strategy, growth strategy, product marketing, or go-to-market planning.
- Experience working within or in close partnership with a marketing organization, with an understanding of campaign planning, offer development, customer targeting, and marketing performance.
- Strong financial acumen and experience developing business cases, financial models, forecasts, or investment analyses.
- Ability to translate market and customer insights into actionable acquisition plans.
- Demonstrated ability to work cross-functionally and influence decisions across diverse teams.
- Strong problem-solving skills and comfort operating in ambiguous, fast-moving business environments.
Nice To Haves
- Experience in B2B, media, or subscription businesses.
Responsibilities
- Shape and execute acquisition strategy across DIRECTV FOR BUSINESS verticals, channels, and customer segments, identifying growth opportunities and setting priorities.
- Develop acquisition offers, pricing approaches, and go-to-market plans in partnership with Marketing, Sales, and Product to drive new customer growth.
- Evaluate channel and partner strategies, including dealers, direct sales, digital, and strategic partners, and recommend where to invest, scale, or adjust.
- Partner with Marketing, Product, Sales, Customer Experience, and Business Analytics teams to align targeting, onboarding, and early-tenure experiences so acquisition strategies attract high-quality, long-term customers.
- Monitor the competitive landscape and market trends to inform acquisition positioning and strategic direction.
- Develop business cases for initiatives, offers, partnerships, and strategic opportunities, including financial assumptions, expected benefits, costs, risks, and key sensitivities.
- Evaluate revenue opportunity, profitability, unit economics, return on investment, and tradeoffs to support prioritization and investment decisions.
- Define success metrics and KPIs for acquisition initiatives, track and analyze performance, and use results to refine strategy and guide future investments.
Benefits
- The company describes its total compensation package as including bonus and benefits, but does not specify individual benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
