Lead Producer

Pubity Group•New York, NY

About The Position

Pubity Group is seeking a Lead Producer to build and own a slate of original, repeatable video formats for their significant Gen Z audience. This role is crucial for developing content that viewers will return to week after week, moving beyond reactive, moment-based content. The Lead Producer will manage the entire development process from ideation to scaling, establish standards, build and direct a team, and provide strategic insights to the Head of Studio. Success will be measured by the number of successful shows and the strength of the development pipeline.

Requirements

Proven track record in developing or producing short-form video for a social-first audience at scale.
Ability to demonstrate a portfolio of developed formats, not just individual content pieces.
Experience directing or mentoring other producers or developers.
Strong editorial judgment and a clear perspective on creating compelling, repeatable, and scalable formats.
Deep understanding of short-form content performance on TikTok, Reels, and Shorts, including platform-specific nuances.
Proficiency in analyzing performance data across multiple formats and making data-driven decisions.
Comfort with pausing underperforming formats and scaling unexpected successes.
Experience working with shared or hub-based production resources and prioritizing them across competing formats.

Nice To Haves

Experience pitching formats to brands, creators, or platform partners.
Hands-on shooting or editing experience sufficient to brief shoots and identify on-set issues.
Experience with US and UK content styles or audiences.
Experience building or growing a development function from a small base.

Responsibilities

Own the development slate, including tracking what's in development, piloting, scaling, and what's been paused or discontinued, with clear reasoning.
Identify potential formats by analyzing existing Pubity Group content, trends, and audience data.
Define success metrics for each format, including cost, performance indicators, and what constitutes 'working' in terms of numbers.
Maintain a continuous pipeline of formats to ensure consistent production.
Develop loose ideas into fully formed, shootable formats, defining the hook, structure, talent, and appeal for subsequent episodes.
Direct producers and development resources, providing guidance and sharpening their thinking.
Decide when to develop formats personally versus delegating, while maintaining high standards.
Manage the transition of formats from greenlight to pilot production, coordinating with the Pubity Production Hub.
Set shoot plans and pilot briefs, oversee pilot production, and ensure timely editing and release within defined windows.
Balance speed and quality during the pilot stage across multiple formats simultaneously.
Evaluate pilot performance based on views, retention, engagement, and repeat watch metrics to make scaling decisions.
Adjust formats, cadence, or platforms based on pilot data for ongoing series.
Provide comprehensive reports on slate performance to the Head of Studio, highlighting strengths and weaknesses in the pipeline.
Collaborate with the Production Hub to plan and prioritize shoots across the entire slate.
Keep the Head of Studio and Co-Founders informed about pipeline status, pilot results, and scaling decisions.
Set the strategic direction for formats.
Work with Brand Strategy and Productisation teams to package and present shows for commercial opportunities.
Establish and maintain high development standards across the team, and recruit/direct additional producers as needed.