Lead Creative Producer

Ruby Labs

3d•Remote

About The Position

Ruby Labs is seeking a highly skilled Lead Ad Creative Producer to oversee and manage the entire creative production operation for one of its rapidly expanding consumer products. This is a hands-on 'player-coach' role where you will personally produce winning ad creatives while also leading the production team. The focus is on conversion, control, standards, and scalable, consistent output, with your own work setting the benchmark. You will be responsible for the complete creative production lifecycle, from ideation to delivery, ensuring quality, speed, compliance, and discipline. You will collaborate with User Acquisition Managers and manage a team of creative producers and designers, serving as the final gatekeeper for creative quality and compliance before assets are tested or go live.

Requirements

3+ years of experience with OSINT (Open-Source Intelligence) products, understanding what drives people to search for information about others and themselves, and translating that into creative angles.
Proven hands-on experience producing ad creatives for Meta, Snapchat, and Google campaigns.
Proven experience managing multi-format, high-volume creative pipelines.
Strong portfolio of performance-driven digital ads with supporting data (spend, CPA, ROI).
Deep understanding of Meta and Google advertising policies and compliance, including restricted content categories, misleading ad design rules, and personal-attributes limitations, with proven experience keeping high-volume accounts in good standing.
Ability to judge, before launch, whether a creative will pass platform review, and to redesign concepts that won't without losing their conversion power.
Solid understanding of paid advertising platforms and creative performance metrics (CPA, ROI, CTR, spend concentration).
Hands-on daily use of AI tools across the production stack: image generation, video generation, avatars/UGC, scripting.
Ability to evaluate creative quality objectively against data, not subjectively against taste.
Exceptional attention to detail and high personal standards for quality and execution.
Clear, direct communicator who acts on feedback within days, not months.
Comfortable enforcing structure, compliance, and creative discipline.
Thrives in fast-moving, high-expectation environments.

Nice To Haves

Experience in restricted or compliance-sensitive ad categories is a strong plus.

Responsibilities

Personally produce ad creatives, including concepts, hooks, scripts, and finished assets, alongside the team.
Own end-to-end ad creative production execution across all formats (static, video, UGC, motion, AI-generated creatives).
Act as the final approval authority for all creatives before testing or launch.
Ensure all creatives meet brand and visual standards, pixel-perfect design, platform-specific best practices and compliance requirements for Meta, Snapchat, and Google, clear UI/visual hierarchy, and performance-oriented execution.
Design, enforce, and continuously improve the creative production workflow.
Monitor creative work during production, identifying and resolving execution risks, quality drops, or bottlenecks.
Maintain consistent production speed without sacrificing quality.
Keep all production traceable in a single tracking system.
Provide continuous written feedback to producers and designers that is clear, specific, and actionable.
Actively guide creatives during production to prevent rework and quality regressions.
Uphold a consistently high creative bar across all outputs.
Lead ideation and conceptualization of new ad creatives.
Translate strategic direction and performance insights into creative briefs.
Stay current with AI-driven creative tools, formats, and industry trends.
Work closely with User Acquisition Managers to understand creative performance signals.
Incorporate performance feedback into creative improvements and future concepts.
Support testing strategies by delivering clear, test-ready creative variations.
Continuously research competitor creatives across consumer tech markets.
Benchmark creative quality, formats, hooks, and execution approaches.
Apply relevant insights to elevate internal creative standards.
Act as the execution bridge between producers and designers, and User Acquisition Managers.
Ensure alignment, clarity of expectations, and smooth handoffs across teams.
Provide regular updates to management on creative pipeline status, production velocity, and quality consistency.
Take ownership of creative execution outcomes and continuously raise standards.