Lead, Media Marketing Paid Social/Display NA

Nike • Beaverton, OR

10d • Onsite

About The Position

This role sits within Nike’s Growth Media organization as part of the Product Marketing program. You’ll partner closely with Brand, Creative, Analytics, Finance, Ad Tech, and Retail Media Network partners, leading agency execution while translating Sport Offense priorities into high‑impact paid media strategies across North America. Nike is looking for a paid media leader who brings deep expertise in paid social, digital video, and programmatic display. This person understands how to build video‑first strategies that drive impact across the funnel—balancing brand storytelling with performance accountability. They are a sharp operator and a clear strategist, able to translate priorities into execution while setting best practices that protect the brand and push creative forward. As the North America subject matter expert for Retail Media Networks, this leader knows how to integrate retail and commerce signals without fragmenting investment. They are fluent in optimization, measurement, and incrementality, and they thrive in complex, cross‑functional environments. Calm under pressure, confident in data, and collaborative by nature, they lead with clarity and conviction.

Requirements

• Open to work in Beaverton, OR
• 6+ years of experience in paid social, display, or video marketing
• Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience and training
• Proven experience optimizing performance and driving incremental growth
• Experience managing agencies and working across cross‑functional partners

Nice To Haves

• Deep expertise in paid social, digital video, and programmatic display.
• Understands how to build video‑first strategies that drive impact across the funnel—balancing brand storytelling with performance accountability.
• Sharp operator and a clear strategist, able to translate priorities into execution while setting best practices that protect the brand and push creative forward.
• North America subject matter expert for Retail Media Networks, knows how to integrate retail and commerce signals without fragmenting investment.
• Fluent in optimization, measurement, and incrementality.
• Thrives in complex, cross‑functional environments.
• Calm under pressure, confident in data, and collaborative by nature, leads with clarity and conviction.

Responsibilities

• Own paid social and display execution across North America, leading Nike’s digital video strategy and ensuring creative stays fresh, effective, and brand safe.
• Translate Sport Offense priorities into scalable media strategies that perform across platforms and partners.
• Lead paid social and display strategy across Meta, TikTok, YouTube, and programmatic display
• Own execution of Nike’s digital video strategy from upper‑funnel impact through mid‑ and lower‑funnel contribution
• Translate Sport Offense priorities into video‑first social strategies that scale across channels
• Establish best practices for creative rotation, wear‑out management, and format innovation
• Serve as the North America steward for Retail Media Network activation, ensuring it complements core paid social investment

Benefits

• We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior