VP, Paid Media & Social

GoTo Foods • Sandy Springs, GA

3d

About The Position

GoTo Foods operates seven brands — Moe’s, McAlister’s, Auntie Anne’s, Cinnabon, Jamba, Schlotzsky’s, and Carvel — across approximately 6,000 franchise locations. The company is backed by Roark Capital. The VP, Paid Media & Social will report directly to the Chief Growth Officer and own every dollar spent on paid acquisition and every element of the social platform strategy across all seven brands. You will be accountable for ensuring that every franchisee dollar in the ad fund is invested with a fiduciary standard — measurable, attributable, and tied to traffic and sales.

Requirements

• Report directly to the Chief Growth Officer

Responsibilities

• Own every dollar spent on paid acquisition
• Own every element of the social platform strategy across all seven brands
• Ensure every franchisee dollar in the ad fund is invested with a fiduciary standard — measurable, attributable, and tied to traffic and sales.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed