Lead, MarTech Capabilities - Next Best Action Engine

Humana

3d • $126,300 - $173,700 • Remote

About The Position

We are looking for a strategic Marketing Technology Lead to guide the evolution of our Next Best Action (NBA) capabilities through scalable use of Adobe Journey Optimization (AJO) and dynamic content frameworks. You will sit at the intersection of marketing, data, and technology, ensuring personalized, context-aware customer engagement across channels. You will combine expertise in Adobe Experience Cloud with an understanding of decisioning, orchestration, and content personalization to deliver scalable and measurable customer journeys.

Requirements

• 7+ years of experience in marketing technology, CRM, or customer engagement platforms
• Hands-on expertise with Adobe Journey Optimization and Adobe Experience Platform
• Experience with Next Best Action frameworks
• Experience designing dynamic content and personalization strategies
• Experience translating needs into scalable technical solutions
• Familiarity with APIs, data integration, and customer data platforms
• Familiarity with Adobe Experience Manager and/or digital asset management systems and content metadata

Nice To Haves

• Experience with AI-driven decisioning and real-time personalization
• Knowledge of customer lifecycle marketing and omnichannel orchestration
• Background in regulated industries or complex enterprise environments
• Strong analytical mindset with experience using performance data to drive optimization

Responsibilities

• Design and operationalize Next Best Action frameworks applying behavioral, transactional, and contextual data
• Partner with marketing, product, and analytics teams to define decisioning logic, prioritization rules, and optimization strategies
• Lead the implementation and scaling of Adobe Journey Optimization for real-time and batch-driven customer journeys
• Architect reusable journey patterns, templates, and decision nodes to support enterprise-wide adoption
• Ensure seamless integration between AJO, Adobe Experience Platform, and downstream activation channels
• Develop and govern dynamic content strategies across email, push, web, and other digital touchpoints
• Design modular content frameworks that support personalization at scale
• Partner with creative and content teams to ensure efficient content production aligned with personalization needs
• Establish best practices for scaling journey orchestration and content management
• Optimize campaign performance through testing, measurement, and iterative improvements
• Guide standardization and governance across journeys and content usage
• Collaborate with data engineering and analytics teams to ensure data ingestion and availability
• Define data requirements for NBA
• Leverage AI/ML capabilities to enhance decisioning and personalization
• Guide communication between marketing, IT, data, and vendors
• Provide expertise on customer journey orchestration and personalization trends
• Mentor teams on AJO capabilities
• Use your skills to make an impact

Benefits

• medical, dental and vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance
• many other opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed