Lead Marketing Consultant – Email Marketing (Hybrid)

American Family Mutual Insurance Company•Madison, WI

4d•Hybrid

About The Position

This position is responsible for leading the long-term brand and consumer marketing non-campaign strategy through establishment and stewardship of the brand foundation, management of the long-term brand strategic plan, exploration of brand-based opportunities outside of current activities, and representation of the brand. You will report to a director, marketing & sales excellence. #LI-Hybrid Position Compensation Range: $99,000.00 - $167,000.00 Pay Rate Type: Salary Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Requirements

Demonstrated experience providing customer-driven solutions, support or service.
Strong command of the design process and experience with service design methodologies and/or related design disciplines.
Ability to formulate, articulate and execute a design-led approach, gathering support and participation from non-designer peers and leaders.
Demonstrated experience presenting elegant concepts and frameworks, that simplify complex ecosystems, to senior leadership and influencing decision-makers.
Ability to work independently or collaboratively to craft and employ custom tools and exercises as the design process unfolds.
Strong visual communications and information design skills.

Nice To Haves

Insurance or other highly regulated/service industries are a plus.

Responsibilities

Agent Communications Strategy: Ability to create and execute thoughtful, creative, and comprehensive email communication strategies for independent agents that align with brand and business objectives.
Brand Storytelling & Messaging: Experience translating enterprise priorities into clear, compelling messaging that delivers the brand story, builds connection, and drives action.
Email Content Strategy & Editorial Leadership: Ability to lead content planning, writing/editing, and message governance across brand storytelling, operational updates, and calls-to-action—ensuring clarity, consistency, and relevance for agents.
Campaign Strategy Development & Execution: Ability to develop and execute email campaigns that support business goals (e.g., enablement, adoption of initiatives, readiness for operational changes, engagement with resources).
Audience & Journey Planning: Experience building audience strategies (segmentation/targeting) and communication journeys/cadences versus one-off sends.
Salesforce Marketing Cloud (SFMC): Proficiency using SFMC to build, QA, schedule, deploy, and report on agent-facing communications; able to partner with a Salesforce Administrator on configuration, maintenance, data, and enhancements.
Email QA & Testing (Litmus): Required experience using Litmus to validate rendering/quality and resolve issues prior to deployment.
Measurement & Optimization: Ability to track and report results and translate performance into improvements (testing, targeting, content/creative refinements, cadence adjustments).
Cross-Functional Alignment: Strong ability to partner across teams to align messaging, reduce communication noise, and deliver a consistent agent experience.
Project & Editorial Management: Strong editorial and workflow management skills for complex programs (intake, calendars, approvals, production timelines, deployment, retrospectives).
B2B Communications (Regulated/Service a plus): Experience communicating to B2B/partner audiences with accuracy and compliance rigor; insurance or other highly regulated/service industries are a plus.
Vendor/Partner Collaboration: Ability to collaborate with external partners/vendors to deliver creative, production, or technical support on time and on brand.