Lead Marketing Communications
About The Position
We are seeking a strategic, results-oriented Local Market Media Lead to translate individual market needs into actionable, market-specific media plans that drive business performance. The role serves as the dedicated media partner for local markets, connecting business priorities with data-informed solutions and scalable opportunities. The successful candidate will work at the intersection of media, analytics, business strategy, and local market insight, with autonomy to solve complex challenges and visibility to shape decisions with senior leaders. The role offers the opportunity to turn successful local-market approaches into repeatable practices with broader impact. It is an experienced professional position recognized as expert-level, involving complex problem-solving, significant projects with strategic autonomy, influence on executive decisions, mentoring less experienced staff, implementation of long-term organizational plans, and frequent collaboration with senior leadership. The position has no supervisory responsibility. This is a full-time, onsite role performed at a designated work location five days per week. Locations are Dallas, Texas, and El Segundo, California. No relocation is offered. The regular schedule is 40 hours per week.
Requirements
- At least five years of media agency experience, with a demonstrated focus on performance media strategy, planning, activation, and optimization.
- Experience translating business objectives, audience insights, and market dynamics into effective, measurable media strategies and plans.
- Ability to operate effectively within a highly matrixed organization, align cross-functional teams, and navigate complex priorities to drive results.
- Demonstrated success influencing stakeholders at multiple levels, including internal business partners and external agency partners, without relying on direct authority.
- Strong analytical capabilities, including interpreting performance data, identifying actionable insights, and translating findings into clear optimization recommendations.
- Deep understanding of local media nuances, including market-level audience behavior, competitive dynamics, channel considerations, and performance drivers.
- Knowledge of competitive intelligence, media optimization, and measurement approaches that support continuous performance improvement.
- Ability to manage multiple priorities, collaborate across functions, and deliver high-quality work with urgency and accountability.
- Exceptional communication, problem-solving, relationship-building, and stakeholder-management skills.
Nice To Haves
- Bachelor’s degree (BS/BA) desired.
Responsibilities
- Develop actionable, market-specific media plans aligned with local business needs and performance goals.
- Use performance data, market insights, and competitive intelligence to identify opportunities, close performance gaps, and continuously improve results.
- Serve as the primary media lead for local market needs, partnering with cross-functional teams to understand priorities and deliver effective solutions.
- Drive timely execution, optimization, and speed to market across local media initiatives.
- Maintain clear accountability for market-level media performance and business outcomes.
- Identify, document, and scale local market learnings to strengthen future planning and broader media strategies.
- Lead significant projects with strategic autonomy and influence executive decisions.
- Mentor less experienced staff and implement long-term plans that impact the organization.
Benefits
- Medical, dental, and vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid time off and holidays, including at least 23 vacation days each year and 9 company-designated holidays, based on date of hire
- Paid parental leave
- Paid caregiver leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption reimbursement
- Short-term and long-term disability benefits
- Life and accidental death insurance
- Supplemental benefits, including critical illness, accident hospital indemnity, and group legal
- Employee Assistance Programs (EAP)
- Employee wellness programs
- Employee discounts up to 50% off eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Senior
