Lead Marketing Analyst

AT&T•Atlanta, GA

17d•Onsite

About The Position

The Lead Marketing Analyst – Marketing Optimization helps Cricket maximize its marketing investment by determining what is working, why it is working, and where to invest next. The role tackles complex and ambiguous business problems, develops testable hypotheses, and provides objective, evidence-based recommendations. It is accountable for the quality and adoption of its analysis; channel execution remains with functional owners. The role measures media and advertising effectiveness across paid, owned, and field channels; interprets marketing mix modeling and other measurement approaches to guide budget allocation; and recommends opportunities to reallocate and optimize spend to marketing leadership and Finance. It also builds and manages an incrementality testing and experimentation roadmap, designs methodologically sound tests, and translates results into decisions. The analyst partners with Media, Brand, agency partners, Finance, and Data teams to align measurement standards, and advises on targeting and channel strategy. Media planning and buying remain with Media and agency teams. The broader marketing role includes developing data-driven strategies and programs for new and existing products or services to drive brand awareness, customer engagement, and revenue growth; planning and managing campaigns; collaborating with product management and cross-functional teams; tracking and reporting performance; and conducting financial analysis and managing marketing budgets. This is a full-time, onsite role performed at the designated work location five days per week. It is based in Atlanta, Georgia, and relocation is not offered. The position is an experienced professional role with strategic autonomy, significant project leadership, influence on executive decisions, mentorship of less experienced staff, and frequent collaboration with senior leadership. It has no direct supervisor responsibility and requires special approval from the Compensation Job Family Owner.

Requirements

At least 5 years of experience in marketing analytics, media measurement, or advertising effectiveness; the broader job information also specifies 5+ years of related experience.
Experience with marketing mix modeling, incrementality testing, and experiment design.
Proficiency in SQL.
Strong structured problem-solving skills and the ability to communicate complex findings simply to senior leaders.
Experience working with media agency and platform data.
Ability to resolve complex issues using broad and in-depth knowledge and collaborate with senior leadership.
Bachelor’s degree in Analytics, Economics, Statistics, Marketing, or a related field is desired; the broader job information also lists a Bachelor’s degree (BS/BA) as desired.
Certification is required in some areas.

Nice To Haves

Python or R proficiency.
Wireless, telecom, subscription, or retail experience.

Responsibilities

Frame ambiguous business questions into clear hypotheses and analytical plans.
Conduct deep-dive analyses to diagnose performance shifts and identify root causes.
Size opportunities and model the expected impact of recommended actions.
Measure media and advertising effectiveness across paid, owned, and field channels.
Interpret marketing mix modeling and other measurement approaches to guide budget allocation.
Identify opportunities to reallocate and optimize marketing spend, and deliver investment recommendations to marketing leadership and Finance.
Build and manage an incrementality testing and experimentation roadmap.
Design tests using sound methodology and translate results into decisions.
Partner with Media, Brand, agency partners, Finance, and Data teams to align on measurement standards.
Advise on targeting and channel strategy; media planning and buying remain with Media and agency teams.
Develop and implement marketing strategies and programs supporting organizational objectives, including forecasting future needs and creating strategic responses.
Develop, execute, and manage marketing campaigns across channels to achieve business goals.
Collaborate with product management and cross-functional teams to identify marketing opportunities, assess program impact, and promote customer awareness through marketing communications.
Prepare and analyze marketing activity reports to track campaign performance and ensure alignment with business objectives.
Conduct financial analysis, allocate marketing budgets, manage expenditures within allocated limits, and align spending with marketing and financial goals.
Lead significant projects with strategic autonomy, influence executive decisions, mentor less experienced staff, and implement long-term plans impacting the organization.

Benefits

Medical, dental, and vision coverage.
401(k) plan.
Tuition reimbursement program.
Paid Time Off and holidays, including at least 23 vacation days each year and 9 company-designated holidays, based on date of hire.
Paid parental leave.
Paid caregiver leave.
Additional sick leave beyond what state and local law require may be available but is unprotected.
Adoption reimbursement.
Short-term and long-term disability benefits.
Life and accidental death insurance.
Supplemental benefit programs, including critical illness, accident, hospital indemnity, and group legal.
Employee Assistance Programs (EAP).
Employee wellness programs.
Employee discounts up to 50% on eligible AT&T mobility plans and accessories, AT&T internet (including fiber where available), and AT&T phone.