Lead, Lifecycle & Brand Voice

Jerry.ai•New York, NY

About The Position

Jerry.ai is seeking a Lead, Lifecycle & Brand Voice to fundamentally change how the company communicates with its customers. The role will focus on transforming transactional messaging into value-additive, relationship-driven communication. The individual will be responsible for crafting compelling copy across various channels, including email, SMS, and in-app messages, with the goal of building trust, engagement, and community. This is a senior-level individual contributor role with the potential to build a team and expand creative initiatives in the future, such as large-scale campaigns and social media presence management.

Requirements

7+ years of experience in creative marketing with a heavy focus on copy and lifecycle marketing (email, SMS, social).
Experience working with consumer brands.
A portfolio showcasing both writing and creative craft.
Bachelor's Degree.
Ability to translate complex, dry, and stressful topics into engaging, human, and accessible copy.
Deep expertise in copywriting, audience development, and product positioning.
A great sense of the social media landscape and community dynamics (like Reddit).
Ability to take qualitative data and user pain points and turn them into resonant, empathetic marketing copy.
Experience in fast-growing startups and ability to champion the unmeasurable value of a great brand experience.

Responsibilities

Overhaul existing customer communications, including CRM, email, SMS, and in-app copy, shifting from functional and direct to value-additive and relationship-driven messaging.
Collaborate with Product, Design, Growth, and Customer Insights teams to understand customer needs and build trust and engagement.
Develop and build the brand's personality and voice across all organic surfaces in partnership with the CEO.
Craft compelling copy for various channels, including email sequences, push notifications, and social media (e.g., Reddit).
Shape the positioning and messaging for new product launches.
Pitch and run creative campaigns, such as giveaways.
Build and manage a team to handle organic go-to-market launches and social media presence with native channel expertise.
Talk to drivers on Reddit and engage in community discussions.