Lead Generation Specialist

Protocase Inc./45Drives Ltd.•Wilmington, NC

10d•Onsite

About The Position

Protocase Inc., a North American leader in custom manufacturing, is growing fast and building a strong local presence in Wilmington, NC. They are looking for a Lead Generation Specialist who is excited to drive demand, optimize campaigns, and connect with technical audiences to fuel their continued growth. The company emphasizes a work environment where employees find joy and purpose, valuing collaboration and innovation. This role is an in-office, full-time position with a 40-hour work week and an immediate start date.

Requirements

2+ years of experience in B2B demand generation, digital marketing, or similar roles.
Proven track record managing and optimizing paid campaigns with measurable ROI.
Strong understanding of full-funnel marketing (awareness → consideration → conversion → nurture).
Proficiency with tools like Google Analytics, ad platforms, and CRM/marketing automation systems.
Ability to turn data into insights using A/B testing, campaign iteration, and budget optimization.
Experience building and optimizing landing pages in collaboration with web/content teams.
Strong project management skills and ability to handle multiple campaigns at once.
Excellent communication skills—able to clearly present insights and recommendations.
Self-starter mindset with a bias toward action, experimentation, and continuous improvement.
Applicants must be legally eligible to work in the U.S.

Nice To Haves

Experience marketing to technical or engineering-driven audiences (manufacturing, hardware, SaaS) is a strong asset.

Responsibilities

Own paid demand generation efforts end-to-end, focusing on driving measurable growth through high-performing campaigns.
Build, launch, and continuously optimize campaigns across Google Ads, LinkedIn, Meta, display, and YouTube.
Treat every campaign like an experiment—running A/B tests, iterating, and improving performance over time.
Manage full-funnel marketing efforts from awareness to conversion and lead nurture.
Analyze campaign performance and translate data into clear insights and actionable improvements.
Own key performance metrics such as cost per lead, conversion rate, and pipeline growth.
Collaborate with content and web teams to build landing pages and conversion paths that drive results.
Work closely with sales to understand lead quality and refine targeting strategies.
Identify and test new growth opportunities across channels, audiences, and strategies.
Manage multiple campaigns simultaneously with strong organization and attention to detail.
Leverage AI tools to accelerate campaign creation, testing, and optimization.
Communicate performance insights and recommendations clearly to marketing and leadership teams.