Lead Generation Specialist

Trademark Camping • Hesperia, CA

9d • Onsite

About The Position

The Lead Generation Specialist is responsible for identifying, qualifying, and nurturing prospective guest groups and program event attendees. This role focuses on building strong, trust-based relationships with potential and returning customers, increasing their engagement and interest, and ultimately converting them into contracted user groups and program participants in alignment with the ministry and mission of Trademark Camping.

Requirements

• Demonstrates godly Christian character, integrity, and adaptability in all aspects of work and interpersonal relationships.
• Exhibits excellent people skills, including a consistently positive attitude, friendly and approachable demeanor, and the ability to manage difficult, negative, or high-stress situations with grace, professionalism, and emotional maturity.
• Possesses strong communication skills, both verbal and written, with the ability to clearly, respectfully, and persuasively convey information to diverse audiences.
• Shows excellent organizational skills, including effective scheduling, multi-tasking, prioritizing responsibilities, and maintaining strong attention to detail.
• Operates as a highly motivated self-starter, demonstrating initiative, personal ownership, and a commitment to creating an excellent experience for all guests and prospective guests.
• Thorough working knowledge (or the ability to quickly acquire such knowledge) of Thousand Pines’ facilities, procedures, events, calendars, and rate schedules.
• Proficient administrative and computer skills, including the use of Outlook, Word, and Excel, with a willingness and ability to learn Salesforce, CampHub, and other relevant systems.
• Full agreement with and commitment to the camp’s Mission, Vision, Values, Staff Handbook, and Doctrinal Statement, and a demonstrated lifestyle consistent with these standards.
• Valid California driver’s license.
• Physical abilities sufficient to carry out the essential functions of the job, including leaning, bending, stooping, reaching, pulling, pushing, squatting, lifting, carrying, holding, and moving heavy objects as needed.
• Ability to sit, stand, and walk for extended periods of time in a variety of indoor and outdoor environments.
• Ability to lift, hold, and carry a minimum of 50 pounds safely and repeatedly as required.

Nice To Haves

• Prior experience in Christian camping, church ministry, or a related ministry environment is preferred.
• Additional education in Business, Marketing, Communications, or Christian Ministry is preferred.

Responsibilities

• Proactively identifies and develops viable leads from past client lists as well as new prospects through research, outreach, and consistent follow-up.
• Manages all aspects of lead generation, including initial contact, ongoing communication, and qualification of new potential customers.
• Cultivates strong, healthy relationships with group leaders and key decision-makers, consistently reflecting and representing TM Camping’s core values.
• Maintains comprehensive communication and relationship-building efforts with churches, schools, and other guest groups with the purpose of engaging them in the ministry of TM Camping.
• Effectively connects qualified potential guest groups with the appropriate Reservation Specialist of each respective brand for bookings, site reservations, and next steps in the reservations process.
• Maintains accurate, thorough, and up-to-date records of all interactions, contact information, and relevant details obtained through connections with potential customers for future reference and ongoing follow-up.
• Assists in marketing and recruiting events for the purposes of cultivating customers for retreats, conferences, school programs, staffing, and Core Services of Trademark Camping.
• Performs other duties as assigned by the Registration Manager and President / CEO in support of the overall mission and operations of TM Camping.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree