Lead, Enrollment

Vertex Education•Chandler, AZ

About The Position

The Lead, Enrollment leads the Enrollment Outreach team and ensures prospective families receive timely, consistent support from initial inquiry through application and campus handoff. This hands-on position supervises two Enrollment Outreach Specialists, maintains an outbound call queue, and oversees outreach quality, CRM accuracy, and enrollment performance. The role partners with LTS Marketing on lead and funnel results and with Front Office Enablement on registration handoffs.

Requirements

High school diploma or equivalent.
Three years of experience in enrollment, admissions, customer service, inside sales, or a related field.
Experience leading or coaching employees.
Experience conducting outbound outreach and managing customer follow-up.
Experience using a CRM to manage leads and document activity.
Strong communication, organization, and data-management skills.

Nice To Haves

Associate’s or bachelor’s degree in a related field.
K–12 enrollment or admissions experience.
HubSpot experience.
Bilingual in English and Spanish.

Responsibilities

Manage, coach, and develop two Enrollment Outreach Specialists.
Set expectations for outreach activity, follow-up, call quality, and CRM documentation; review individual and team activity; provide feedback and coaching; and address performance gaps.
Assign and balance lead queues, maintain approved outreach and re-engagement cadences, and make outbound calls while managing an active lead queue.
Ensure English- and Spanish-speaking families receive the same standard of service.
Monitor speed to contact, lead-to-applicant conversion, lead reactivation, and other established enrollment measures.
Review enrollment results to identify recurring barriers affecting family follow-up or application completion, and report team performance, results, and recurring barriers to the Head.
Ensure family interactions, outreach activity, outcomes, and next steps are recorded accurately and promptly in HubSpot; monitor data quality and address documentation or follow-up gaps.
Ensure submitted applicants are handed off to the appropriate campus in a timely and complete manner, including the family’s needs, open questions, and promised follow-up.
Coordinate with Front Office Enablement on handoffs between Enrollment Outreach and campus registration teams; review campus feedback and address recurring issues.
Maintain role boundaries, with registrar enablement and Legacy Kids Care enrollment remaining with their respective teams.
Partner with LTS Marketing to review lead sources, lead quality, and enrollment funnel results; share recurring family questions, barriers, and reasons interested families do not apply.
Use lead and funnel information to support improvements to outreach and follow-up practices.