Lead Digital Marketing Manager
About The Position
We are looking for a Lead Digital Marketing Manager to own and optimize Trackunit’s digital growth engine. The role is responsible for driving awareness, qualified inbound demand, and conversion across our digital channels. You will set and execute the global digital strategy across paid media, website, SEO, Answer Engine Optimization (AEO), and conversion optimization. The role uses experimentation, analytics, AI, and modern search practices to improve performance and maximize commercial impact. Working closely with Product Marketing, Field Marketing, MarCom, RevOps, and Sales, the role ensures Trackunit is discoverable, trusted, and easy to engage with wherever buyers search for information. Success in this role means delivering measurable improvements across Trackunit’s digital growth engine, with a clear impact on inbound pipeline, digital customer journeys, discoverability, marketing efficiency, and scalable digital capabilities.
Requirements
- 7+ years of experience in B2B digital, demand generation, or performance marketing, ideally in SaaS, technology, or another complex B2B environment.
- Digital marketing leader with a strong commercial mindset and a track record of turning digital channels into measurable business impact.
- Demonstrated experience building AI-powered workflows to build and optimise a digital growth engine
- Combine strategic thinking with hands-on execution.
- Strong experience managing external agency partners and specialist vendors, ensuring clear priorities, strong execution, transparent reporting, and accountability for results.
- Hands-on experience across key digital channels, including LinkedIn Ads, Meta, and Google Ads.
Nice To Haves
- Experience with programmatic advertising is a strong advantage.
Responsibilities
- Define global paid acquisition strategy across channels
- Optimize campaign performance, attribution and ROI
- Expand into new audiences, personas and acquisition channels
- Build structured experimentation programs that continuously improve efficiency
- Partner with creative resources to maximize campaign effectiveness
- Own website strategy, governance and performance measurement
- Improve user journeys and conversion across the full funnel
- Lead conversion rate optimization (CRO)
- Prioritize landing pages, site architecture and content structure
- Drive experimentation and growth initiatives across digital experiences
- Own Trackunit's global SEO strategy and roadmap
- Scale qualified organic traffic through SEO, content strategy, and page optimization
- Optimize Trackunit's visibility across AI-powered answer engines
- Develop structured content, entity optimization, schema and architecture
- Establish measurement and reporting for AI visibility
- Identify search opportunities driven by evolving buyer behaviour and AI-native discovery
- Own digital reporting, attribution and performance dashboards
- Build actionable insights that improve investment decisions
- Develop experimentation frameworks and growth hypotheses
- Continuously improve marketing efficiency through data-driven optimization
- Own relationships, budgets, performance and delivery across digital agencies, paid media partners and SEO/AEO specialists
- Ensure agency partners operate as extensions of the internal marketing team with clear objectives, KPIs and accountability
Benefits
- The base salary hiring range in Ontario for this role is $120.000-180.000 CAD OTE per year, depending on experience and qualifications.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
