Lead Data Analyst - New Games

Tripledot Studios•Dallas, TX

9d•$135,000 - $175,000•Hybrid

About The Position

PeopleFun Games, part of Tripledot Studios, is hiring a Lead Data Analyst to own analytics for its New Games division. The division rapidly prototypes and market-tests multiple game concepts, launching and sunsetting games every few weeks. This is an individual-contributor role with influence across multiple titles and authority to set analytical standards and priorities for the team. The analyst will partner with Product, Engineering, and Marketing leadership to turn complex data into clear recommendations that shape product direction in an AI-forward environment. Success requires comfort with speed and incomplete data, and the ability to build analytical foundations that remain useful as the game portfolio changes. The role is based in the Dallas office in a hybrid arrangement. Reasonable relocation support is available to qualified candidates in the United States who are open to relocating to Dallas. The anticipated base salary range is USD $135,000–$175,000; final compensation depends on candidate qualifications and business and organizational needs.

Requirements

At least 6 years of analytics experience, including experience in product or games analytics.
Expert-level SQL and Looker skills.
Deep experience designing and analyzing experiments, including A/B, sequential, and multivariate experiments.
Experience with semantic layers and writing context or reusable skills for AI tools, along with a practical understanding of where AI analytics tools succeed and fail.
Ability to turn ambiguous business problems into structured analytical frameworks.
Experience partnering with Data Engineering to shape scalable data infrastructure and validate data quality.
A track record of influencing product and marketing decisions with senior stakeholders.
Ability to work from the Dallas office in a hybrid arrangement.

Nice To Haves

Background in mobile or free-to-play games, with a genuine passion for games and player experience.
Familiarity with mobile advertising and user acquisition data.
BigQuery.
Python or other scripting languages.

Responsibilities

Define and uphold best practices for interpreting data so teams can reach confident conclusions quickly and iterate on each game.
Partner with Product and Marketing to design A/B tests with clear hypotheses, metrics, and guardrails.
Build and maintain scalable Looker dashboards that give Product and Marketing actionable insight into retention, monetization, gameplay engagement, and user acquisition performance.
Define and uphold quality standards for analyses and visualizations produced by non-analytical teammates using AI tools, reviewing outputs for correctness and sound interpretation without becoming a bottleneck.
Improve the semantic layer and question-to-source routing used by AI tools, measure their accuracy, and build and test reusable AI skills to help teammates work faster with data.
Work with Engineering to validate tracking and data pipelines, and investigate and resolve discrepancies that affect reporting.
Keep New Games analytics aligned with established metrics and definitions from mature titles where possible, and make deliberate, documented choices when new concepts require different approaches.