Lead Creative Strategist

LP Careers Page

15d•Remote

About The Position

Launch Potato is a profitable digital media company reaching over 30 million monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, their mission is to connect consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, Launch Potato fosters a high-growth, high-performance culture driven by speed, ownership, and measurable impact. This role is crucial for developing performance creative, as the Creative Strategist writes briefs that specify persona, hook rationale, format, platform context, CTA, and the performance hypothesis being tested. The individual in this role determines what gets made, for whom, and why it should succeed, communicating this with precision to ensure nothing is lost between strategy and execution. Launch Potato utilizes a centralized hub-and-spoke creative model where this role feeds the hub with concepts and performance intelligence, while media buyers test at speed across verticals. The core responsibility is to ensure all creative concepts are grounded in real audience understanding, not solely intuition.

Requirements

5+ years experience with direct response creative strategy ownership and performance media buying.
Demonstrated experience writing production-ready briefs that creative teams execute without revision rounds.
Performance data fluency: ability to read results, identify what's driving them, and translate findings into creative direction.
Experience managing UGC creators from sourcing through delivery.
Ability to work across multiple verticals and formats simultaneously without losing strategic focus.
Strong copywriting ability (scripts, hooks, headlines, ad copy) meaningfully accelerates the briefing process and is a differentiator for this role.
Experience leveraging AI tools like Claude or AI Asset Production tools to drive creative strategy farther.

Nice To Haves

You know what a strong hook looks like, why persona targeting matters, and what makes someone stop scrolling.

Responsibilities

Own the end-to-end briefing process for all creative entering production: static, short-form video, long-form DR, display, YouTube, and emerging formats.
Maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready at all times.
Hit monthly throughput targets for net-new concepts across Launch Potato's full vertical portfolio.
Own the net-new vs. iteration balance: enough new concepts to maximize testing cadence, enough iteration direction to fully exploit proven winners.
Proactively identify untested formats and underserved verticals and bring them into the testing queue.
Analyze creative performance data with the paid media team to identify winners, flag fatigue, and determine what to test next.
Translate performance findings into new briefs and updated creative direction, not just observations.
Maintain Launch Potato's creative playbook: document winning formulas by persona, vertical, and format so every team starts from accumulated learning, not from zero.
Lead competitive creative research on a regular cadence: study what formats, hooks, and approaches are winning in Launch Potato's verticals and flag emerging opportunities before they're mainstream.
Drive cross-vertical learning: when something wins in one vertical, identify where it can be adapted and brief it for others.
Own Launch Potato's UGC creator pipeline end-to-end: sourcing, vetting, contracting, briefing, and performance review.
Maintain the Airtable UGC creator dashboard as the single source of truth: creator profiles, availability, past performance, brief status, and video review status.
Write creator briefs specific enough to reduce revision cycles and increase the odds of a usable first delivery.
Build and manage creator relationships across Launch Potato's full vertical portfolio, not just the highest-volume categories.