Lead Creative, Design

Ro•New York, NY

1d•Hybrid

About The Position

Ro is a direct-to-patient healthcare company focused on delivering the easiest, most effective care possible through its vertically integrated platform offering nationwide telehealth, labs, and pharmacy services. Ro aims to help patients achieve their health goals by providing a convenient, end-to-end healthcare experience. Since 2017, Ro has served millions of patients across the United States. The company is recognized as a top workplace in various categories, including Health Care, New York, and for Women and Parents. The Lead Creative, Design role is equivalent to a Senior Art Director, an experienced individual contributor focused on craft, taste, and execution, rather than people management. This hands-on role involves bringing ideas to life through exceptional design and art direction, setting a high standard for all creative output. The position is a key creative voice on the Brand Creative team, collaborating with writers, designers, editors, and cross-functional teams to conceptualize and execute impactful work. The role involves shaping visual direction, contributing to early-stage ideas, and ensuring cohesive and distinctly Ro outputs. Team members work in flexible, cross-functional squads and are expected to contribute from the project's inception, defining strategic ideas and bringing a strong visual perspective to concepting. The role is for someone who is meticulous about craft, including typography, composition, imagery, and detail, and is comfortable working across various formats and channels. The Lead Creative, Design will work across all business pillars, including Weightloss, Sexual Health, Dermatology, and Fertility, ensuring consistent and strong brand presence. This is a full-time role reporting to the Design Director.

Requirements

7+ years of experience in design, art direction, and brand creative
Fluency in Figma and Adobe Creative Suite
Experience using AI tools to enhance creative development, production, and craft (e.g., image generation, concepting, iteration, or workflows)
A portfolio that demonstrates strong conceptual thinking and exceptional craft across multiple channels
Deep expertise in typography, layout, color, and composition
Experience working across both campaign and performance marketing creative
Strong art direction skills, including working with photography, video, and motion
Ability to contribute to idea generation, not just execution
Strong attention to detail and a consistently high bar for quality
Ability to manage multiple projects and move quickly without sacrificing craft
Strong communication and collaboration skills
Comfort working both independently and cross-functionally
A passion for Ro’s mission and a drive to push the brand forward
A hands-on approach to design and a passion for making, not just directing

Nice To Haves

Experience with motion or 3D is a plus

Responsibilities

Concept and execute design across campaigns, paid social, TV, OOH, CRM, and digital
Partner with writers and creatives to develop strong, visually compelling ideas from the ground up
Lead art direction across projects, including imagery, typography, layout, and overall visual expression
Elevate the craft and polish of every deliverable, setting a high bar for execution across all channels
Explore and apply AI tools and workflows to push creative output, speed, and craft
Continuously push the Ro brand forward by evolving its visual expression, exploring new directions, and raising the creative bar
Take ownership of the work by proactively identifying opportunities, generating ideas, and driving projects forward without waiting for direction
Translate creative concepts into thoughtful, well-designed outputs that feel cohesive and on-brand
Contribute meaningfully to early-stage concepting within creative squads
Provide clear, actionable feedback to elevate the work of other designers and collaborators
Contribute to the evolution of Ro’s visual identity through design exploration and references
Stay current on design trends, tools, and cultural shifts to keep the work fresh and relevant
Partner with external agencies and production teams as needed