Lead Brand Marketing

AT&T•Dallas, TX

2d•$130,700 - $196,100•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. Key Roles and Responsibilities: Executes and supports brand strategy, development, and implementation to ensure consistent messaging and enhance brand equity both internally and externally. General responsibilities: Drive marketing efficiency by reducing rework, minimizing misalignment, and preventing off‑strategy execution, while enabling faster decision‑making through clear guidance on what is fixed versus flexible. Through early consultation and proactive stakeholder management, the role ensures all customer‑facing materials align with established brand strategies. Ensure executional materials are ‘on-brief’ and materials are reviewed during the development process (well-in-advance of leadership approvals) to ensure those ‘executions’ represent that brand’s strategy in the marketplace Provide brand consultation to BU leaders and their teams based on established brand strategies, standards and guidelines. Brand Managers are able to demonstrate how to appropriately use AT&T’s brands (strategies for target audiences, look-and-feel, creative toolkit, etc.) to achieve greater levels of awareness, consideration, emotional connection,), greater share-of-wallet, advocacy, etc. Effectively manage stakeholder interests across multi-functional integrated teams; in an effort to drive brand building while also driving short-term and long-term business objectives Ability to identify new branding needs/opportunities within the business organizations and closely partner with Brand Design and Brand Strategy teams in order to provide solutions Build strong relationships with all internal/external groups responsible for generating customer-facing materials/marketing/creative Identify new processes, ways of working and content to improve the execution of the AT&T’s brands. AI/ technology Lead the discovery, testing, and adoption of AI-enabled workflows that improve brand management effectiveness—while protecting brand standards, customer trust, and legal/compliance standards. Identify where AI should assist vs. automate (human-in-the-loop for brand stewardship). Partner with other leads across Marketing, Technology, CDO, and Legal teams to identify high-value use cases.

Requirements

Strong interpersonal skills with the ability to develop and manage relationships at all levels of the organization, demonstrating excellent communication skills, both written and oral.
Must exhibit a tenacious, can-do attitude and be willing to work through ambiguity to get to positive outcomes.
5+ years experience within a Brand Management/Governance function.
3-5 years experience in brand-building or within a creatively oriented Marketing role.
Thorough understanding of the disciplines of Branding, Brand Management and Marketing.
Creative background with working design experience a plus.
Demonstrated experience implementing or piloting marketing technology (e.g., DAM, CMS, automation, testing tools) or analytics solutions.
Working knowledge of AI concepts relevant to marketing: Generative AI (text/image), retrieval/search, summarization, prompt design and evaluation, and model limitations (hallucinations, bias, IP considerations).
Comfort with tools like: Microsoft Copilot, ChatGPT/enterprise LLMs, Adobe tools, analytics platforms, or equivalent.
Bachelor’s degree in marketing or related field is strongly preferred.
Experience working directly with Designers, Strategists, Marketing Managers, Copywriters, Creative Directors, Project Managers, and Production Teams.
Exceptional organizational skills with ability to prioritize, work with competing deadlines, and ability to adapt to change is required.
Strong negotiation and influencing skill.
Attention to detail with the ability to deliver actionable feedback in a concise and effective manner.
Good general knowledge of Adobe Creative Suite (InDesign, Illustrator, and Photoshop) as well as Microsoft Office.

Nice To Haves

Creative background with working design experience a plus.

Responsibilities

Executes and supports brand strategy, development, and implementation to ensure consistent messaging and enhance brand equity both internally and externally.
Drive marketing efficiency by reducing rework, minimizing misalignment, and preventing off‑strategy execution, while enabling faster decision‑making through clear guidance on what is fixed versus flexible.
Ensure all customer‑facing materials align with established brand strategies.
Ensure executional materials are ‘on-brief’ and materials are reviewed during the development process to ensure those ‘executions’ represent that brand’s strategy in the marketplace.
Provide brand consultation to BU leaders and their teams based on established brand strategies, standards and guidelines.
Effectively manage stakeholder interests across multi-functional integrated teams; in an effort to drive brand building while also driving short-term and long-term business objectives.
Identify new branding needs/opportunities within the business organizations and closely partner with Brand Design and Brand Strategy teams in order to provide solutions.
Build strong relationships with all internal/external groups responsible for generating customer-facing materials/marketing/creative.
Identify new processes, ways of working and content to improve the execution of the AT&T’s brands.
Lead the discovery, testing, and adoption of AI-enabled workflows that improve brand management effectiveness—while protecting brand standards, customer trust, and legal/compliance standards.
Identify where AI should assist vs. automate (human-in-the-loop for brand stewardship).
Partner with other leads across Marketing, Technology, CDO, and Legal teams to identify high-value use cases.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone