Product Enablement & Go-to-Market Lead – Mortgage Property Solutions

Fannie Mae • Reston, DC

1d • $123,000 - $161,000

About The Position

The Lead Associate, Property Product Enablement drives product enablement across Fannie Mae’s Collateral, Title, and Condo portfolio. The role connects product strategy to the lender, technology-provider, and partner workflows through which these capabilities are implemented and used, translating market evidence into actions that increase adoption, utilization, operational effectiveness, and business value.

The position is a market-facing connection between Fannie Mae product teams and the lenders, technology providers, appraisal and valuation participants, title providers, condo stakeholders, and other market participants involved in mortgage origination. The Lead Associate develops an evidence-based understanding of how products, policies, data, and digital capabilities function in real-world workflows; identifies adoption and implementation breakdowns; and partners across Product, Policy, Technology, Single Family Market Engagement, Marketing, Analytics, Risk, and other teams to improve products, implementation, positioning, market readiness, and customer outcomes.

The role owns portfolio enablement and adoption strategies, supports launches and market readiness, gathers structured customer and workflow insight, and works with internal teams and external partners to address implementation barriers. It also equips customer-facing teams with clear product value propositions, use cases, workflow guidance, proof points, training, and adoption materials. The Lead Associate measures outcomes, develops recommendations based on market evidence, and delivers recurring leadership readouts. The role requires influencing stakeholders without direct authority and communicating complex findings clearly to senior leaders and cross-functional partners.

Requirements

• At least 4 years of relevant experience.
• Curiosity and adaptability in learning and responsibly applying new technologies, including artificial intelligence.
• Bachelor’s-level degree required.

Nice To Haves

• Go-to-market product experience and product enablement experience involving sales and marketing.
• Strong understanding of the mortgage origination lifecycle and lender operating environment.
• Ability to develop detailed understanding of complex customer workflows, technology integrations, operational processes, and market ecosystems.
• Ability to translate customer and market insight into actionable product or business recommendations and support adoption, implementation, commercialization, go-to-market, or growth.
• Analytical orientation and comfort working with product performance, customer data, Voice-of-Customer research, workflow observation, and structured market analysis.
• Exceptional written, verbal, presentation, and storytelling capabilities, including synthesizing complex information into clear conclusions and high-quality executive and customer-facing materials.
• Ability to influence stakeholders across Product, Policy, Technology, Account Management, Marketing, Operations, Analytics, Risk, and other functions without direct authority.
• Experience in collateral risk management, property valuation, appraisal, title, condominium lending, property data, or related mortgage disciplines.
• Experience working with mortgage lenders, appraisal or valuation providers, title providers, mortgage technology companies, or other industry partners.
• Familiarity with Fannie Mae property-related digital products and policies.
• Skills and knowledge listed in the posting include Artificial Intelligence (AI), Atlassian JIRA, Business Insight Skills, Business Objectives, Cloud Technology, Collaborating Cross-Functionally, Communication, Coordination, Customer and Market Insights, Customer Engagement, Identifying Opportunities, Operational Readiness, Product Design, Product Development Skills, Product Improvements, Product Lifecycle, Product Management, Product Operations, Product Strategies, Requirements Gathering, Research Facilitation, Support Tools, Teamwork, and Work Collaboratively.

Responsibilities

• Own Product Enablement activities across the Collateral, Title, and Condo portfolio, focusing on adoption, utilization, customer understanding, and business value.
• Develop and execute targeted adoption strategies for customers, workflows, products, and market segments; identify eligible opportunities that are not converting to use and prioritize interventions.
• Determine whether barriers require enablement or changes to product, policy, technology, integration, or partner implementation.
• Support market readiness for new and enhanced capabilities, including customer journeys, value propositions, rollout narratives, segmentation, field readiness, training, pilots, feedback plans, and success measures.
• Shape persona-driven product positioning and messaging that explains customer problems, workflow fit, adoption rationale, and measurable value.
• Measure adoption interventions and refine strategies using product performance, customer evidence, market feedback, and observed outcomes.
• Develop expertise in lender and partner workflows and how Collateral, Title, and Condo capabilities interact with mortgage origination.
• Engage market participants to understand user behavior, friction, dependencies, and value; create workflow maps and structured market views that identify implementation gaps, adoption barriers, data limitations, policy interpretation issues, manual processes, and opportunities for simplification or automation.
• Establish a Voice-of-Customer and learning agenda using structured interviews, workflow observation, customer cohorts, partner conversations, adoption data, and other evidence.
• Understand how Fannie Mae products are represented, surfaced, configured, and operationalized in third-party technology systems and partner ecosystems; work with stakeholders and partners to address implementation issues.
• Equip Single Family Market Engagement, account-management teams, and other customer-facing organizations with value propositions, use cases, workflow guidance, proof points, and adoption playbooks.
• Translate complex product, policy, data, and workflow concepts into executive, customer-facing, training, launch, and field-enablement materials.
• Translate market and workflow insights into recommendations for Product, Policy, Technology, Analytics, Risk, Marketing, Operations, and other stakeholders.
• Develop a point of view on opportunities for product enhancement, policy clarification, technology change, improved implementation, education, or partner intervention.
• Partner with Product and Analytics to establish measures of success, including adoption, utilization, penetration, workflow conversion, partner enablement, operational efficiency, and business impact.
• Develop recurring leadership readouts describing market conditions, adoption barriers, customer and market feedback, and recommended actions.
• Influence stakeholders without direct authority and present complex market, product, and workflow findings as clear, concise, evidence-based recommendations.

Benefits

• Broad range of health, life, voluntary lifestyle, and other benefits and perks supporting physical, mental, emotional, and financial well-being.
• Eligible to participate in a Fannie Mae incentive program, subject to program terms.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level