Lead Analyst, Content Marketing

Icertis•Reston, VA

6d•$90,000 - $140,000•Remote

About The Position

This role will develop compelling, audience-first content that builds awareness, strengthens the Icertis brand, and reinforces the company as a leading voice in contract intelligence and enterprise AI. You’ll turn complex topics into clear, interesting stories across multi-media formats, from original research and thought leadership to social content, video series, reports, ebooks, and emerging content experiences. This isn't a role to simply fill a content calendar. We're looking for someone with strong editorial instincts who understands what makes a story interesting, knows how to find the angle others miss, and is excited to experiment with new formats and AI-enabled ways of creating content.

Requirements

3 + years of experience in content marketing, editorial, journalism, communications, or a related field, preferably a B2B environment.
Exceptional writing, editing, and storytelling skills.
Experience developing content across multiple formats, including blogs and long-form written content.
A strong understanding of how content needs to change by channel and audience.
Experience collaborating with creative teams on visual storytelling and video content.
Curiosity about AI and demonstrated experience using AI tools to improve the content development process.
Baseline understanding of SEO and emerging AEO/GEO practices.
Comfort working in a fast-moving environment, managing multiple projects, and moving from idea to execution quickly.
Strong judgment and the confidence to challenge an idea when there is a more interesting way to tell the story.

Responsibilities

Develop high-impact, top-of-funnel content designed to build awareness, engagement, and market authority.
Create and manage content across traditional and emerging formats and channels, delivering seamless experiences that align with how audiences consume digital information today. Help develop recurring editorial franchises and video-first content that audiences recognize and want to follow.
Partner with subject matter experts and executives to translate their expertise into distinctive, accessible content.
Use audience insights, search trends, social listening, and performance data to identify topics and formats with the greatest opportunity for engagement.
Optimize content for traditional search as well as AI-powered discovery and answer engines.
Repurpose strong ideas intelligently across channels rather than creating one-off assets.
Use AI and other emerging tools to accelerate research, ideation, production, optimization, and content repurposing while maintaining strong editorial judgment and quality.
Measure content performance and continually refine our approach based on what resonates with audiences.