Content Marketing Lead

TRM Labs

1d•$140,000 - $188,000•Remote

About The Position

TRM Labs is seeking a Content Marketing Lead to produce high-impact, globally relevant content that establishes TRM as the reference point on modern crime and its disruption. This role involves creating content with TRM's experts, ensuring it reaches target audiences, setting content quality standards, and building frameworks and AI workflows for broader marketing teams. The Lead will own TRM's voice and tone, manage the blog/Resources hub, and develop the SEO/GEO content strategy.

Requirements

5+ years of B2B content marketing, with a portfolio of flagship, point-of-view work.
Strong editorial judgment, and experience setting standards other teams adopt.
An AI-native approach: you use AI across research, drafting, repurposing and optimization, and you're curious about new tooling.
A distribution mindset: you plan how a piece will reach people before you publish it.
Experience working with SEO/GEO specialists and owning the performance of the content you produce.
An excellent writer who can distill nuanced, technical topics for different audiences.

Nice To Haves

A background in cybersecurity, threat intelligence, fintech or public-sector-facing work is a strong plus.

Responsibilities

Create flagship content with TRM's Insights, Policy, leadership and other SME teams that makes TRM the authority on the issues that matter most to our customers
Own distribution for everything you produce, running TRM's owned channels directly and partnering with Demand Gen, Comms and other teams to get content into channels not owned.
Oversee TRM's corporate social channels.
Own TRM's voice and tone by building the style guide, templates and AI workflows that help regional and demand marketers produce on-brand content.
Give the final edit on high-visibility work.
Own TRM's blog/Resources hub and, with technical and agency partners, the SEO/GEO content strategy.
Produce the content that moves search and AI-citation metrics on the topics that matter most to TRM.