Content Marketing Lead

Patlytics, Inc. • New York, NY

1d • $175,000 - $195,000 • Onsite

About The Position

Patlytics is seeking a Content Marketing Lead to manage the company's market presence. This role integrates content, social media, communications, and public relations. The lead will be responsible for Patlytics' external voice across company and executive social channels, earned media, announcements, thought leadership, customer stories, campaigns, and content. The position requires a focus on modern technology company strategies for building attention, emphasizing sharp social content, strong executive voices, earned media, timely commentary, compelling customer stories, and a consistent narrative. The role involves close collaboration with the VP of Marketing, founders, executives, customers, Product, Sales, and the broader Go-To-Market team. The ideal candidate is an exceptional writer, culturally aware, fast-moving, and deeply engaged online, with a keen understanding of what captures attention on social media, resonates with reporters, and engages sophisticated enterprise buyers.

Requirements

• 5+ years of experience in content marketing, social, communications, PR, or a combination of these functions, ideally within B2B technology
• Exceptional writing and editing skills. You can write everything from a two-sentence social post to an executive byline, customer story, or major company announcement
• Strong social instincts. You understand what performs on LinkedIn and other professional platforms and how to make enterprise content interesting rather than corporate
• Experience owning company social channels and developing executive thought leadership
• Experience with PR and external communications, including media relations, launches, announcements, and proactive storytelling
• Strong instincts around brand voice, messaging, and narrative
• Experience working directly with founders or senior executives and translating how they think into compelling external content
• The ability to move fast. You can spot a relevant conversation in the morning and have a smart, on-brand response live that afternoon
• Strong creative instincts across copy, visual content, and short-form video. You don’t need to be a designer, but you know what great creative looks like
• Experience marketing to sophisticated enterprise audiences where credibility and precision matter
• A portfolio that demonstrates range across social, campaigns, communications, thought leadership, and content
• Based in New York or willing to relocate. This role is in-office in NYC
• An AI-first mindset. AI should be deeply integrated into how you monitor conversations, research, ideate, create, repurpose, and distribute content

Nice To Haves

• Legal tech, AI, enterprise SaaS, fintech, cybersecurity, or another technical or high-scrutiny industry
• Existing relationships with technology, legal, AI, or business media
• Experience building a company or founder social presence from the ground up
• Experience creating or producing short-form video
• Experience managing PR agencies or external communications partners
• Early-stage experience where you built the function rather than inherited it

Responsibilities

• Own Patlytics’ content strategy and external voice across social, communications, PR, thought leadership, customer storytelling, and editorial content
• Own Patlytics’ social presence end to end, including strategy, content creation, publishing, community engagement, and performance across LinkedIn and other priority channels
• Build a recognizable social presence through sharp POVs, product stories, customer moments, company news, short-form video, event content, and creative campaigns
• Own executive social and thought leadership, partnering directly with founders and leadership to develop distinctive voices and consistently publish compelling content
• Own external communications and PR around product launches, funding, partnerships, customer wins, company milestones, and other key moments
• Build relationships with reporters, editors, podcasts, newsletters, analysts, and other influential voices across technology, AI, legal, and business
• Proactively identify stories, trends, and timely opportunities where Patlytics can enter the conversation and earn attention
• Develop Patlytics’ broader messaging and narrative so the company has a clear and consistent point of view across every external channel
• Create high-impact content across social posts, video, customer stories, case studies, newsletters, campaigns, blogs, events, and other formats
• Turn one strong idea, launch, customer win, or market insight into multiple pieces of content across social, PR, email, web, events, and sales
• Develop rapid-response content around relevant AI, legal, patent, and technology news
• Partner with Growth to turn content into distribution, demand, and pipeline, including supporting SEO and AEO priorities
• Partner with Events and the broader GTM team to maximize moments before, during, and after major conferences and company events
• Manage PR agencies, freelancers, creators, designers, and other external resources as needed
• Measure performance across social growth, engagement, share of voice, earned media, executive reach, organic discovery, target-account engagement, and influenced pipeline

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed