Law Enforcement Territory Manager

Walther Arms•Fort Smith, AR

13d

About The Position

The Law Enforcement Territory Manager (LETM) is responsible for assigned territory sales and business development, driving revenue growth through engagement with law enforcement agencies and distributors. The LETM develops and executes territory growth strategies, builds relationships with agency decision-makers and distributor leaders, manages sales opportunities, and supports product adoption through demonstrations and Testing & Evaluation (T&E) programs. As the primary field representative for law enforcement customers, the LETM provides product training, technical expertise, and ongoing support throughout evaluation and procurement. The role also partners with distributors to expand market exposure and product adoption, and represents the company at trade shows, conferences, and industry events. The LETM maintains forecasting, sales reporting, T&E tracking, and market intelligence, and provides regular updates to the GM on territory performance, customer feedback, competitive activity, and growth opportunities. The territory includes California, Arizona, Utah, Nevada, Idaho, Oregon, Alaska, Hawaii, and Washington. Frequent travel is required, including occasional international travel.

Requirements

Related, successful law enforcement channel management experience, including agency bids and sales.
Strong analytical and financial skills, with attention to detail and accuracy.
Ability to interface successfully with operations, customer service, logistics, product development, and quality departments.
Frequent travel, more than 30%, including occasional international travel.

Nice To Haves

Bachelor's degree or equivalent work experience.
Handgun experience is strongly preferred.
Industry knowledge and enthusiasm for advancing Walther's success as a business partner to current and future customers.

Responsibilities

Build and maintain relationships with key decision-makers at assigned law enforcement distributors, including executive leadership, sales management, and sales teams.
Train distributor personnel on product features, benefits, and advantages.
Work with distributors to identify growth opportunities, expand market presence, and increase product adoption.
Track and analyze monthly, quarterly, and annual sales performance; manage sales activity, pipeline, and forecasts.
Conduct quarterly business reviews with distributor decision-makers and develop action plans for growth.
Support distributor engagements, demonstrations, law enforcement T&E programs, and agency opportunities.
Identify and develop new agency relationships and maintain connections with command staff, firearms training units, armorers, and procurement teams.
Develop a list of future agency visits and submit it to the GM quarterly.
Report market intelligence, competitive activity, and customer feedback to the GM weekly.
Conduct product training and armorers' courses when needed.
Manage territory sales, opportunities, forecasting, revenue growth, and sales objectives.
Qualify and manage agency opportunities from initial engagement through procurement.
Provide product demonstrations during active or prospective agency T&E periods and explain product features, benefits, and advantages to agency personnel.
Provide department-level support and answer technical questions throughout demonstrations and T&E processes.
Build and manage a 12-month trade show schedule and budget, and submit them to the GM for review.
Plan, coordinate, and execute trade show activities; generate leads and qualified opportunities through engagement with law enforcement attendees.
Provide regular updates to the GM on territory performance, customer feedback, competitive activity, and business growth opportunities.