Key Accounts Manager - Off-Premise Wine (Central Denver)

Breakthru Beverage Group•Denver, CO
•$67,200 - $91,100

About The Position

The Key Accounts Manager drives volume, share, and profit growth across key independent retail accounts in Central Denver for the Mile High Wine team. The role manages relationships with purchasing decision-makers at multi-unit accounts and works closely with Trade Development, field sales, retailers, and Division Managers to manage business and programs. Previous industry sales experience is required; local candidates are preferred. The position develops account plans, strengthens the wholesaler’s role in account planning, supports brand education and promotions, evaluates promotional spending, and manages account-specific goals and presentations. It also handles pricing and competitive research, supplier surveys, merchandising objectives, point-of-sale materials, and event marketing. The role includes direct account management similar to a Sales Representative, with limited reporting needs. Other duties may be assigned by the supervisor. The position may help coordinate junior team members’ work and resolves varied, non-routine issues through analysis and investigation. Compensation includes a base salary range of $67,200–$91,100, a $6,000 car allowance, and eligibility for a bonus program. The role is eligible for health care benefits, life insurance, time-off benefits, and participation in the company’s 401(k) plan.

Requirements

  • Bachelor’s degree in a related field and/or equivalent training and work experience.
  • At least 5 years of sales experience.
  • Previous industry sales experience.
  • Proficiency with PCs, MS Office, and other computer programs, including presentation software.
  • Verbal and written communication skills, diplomacy, discretion, and customer service skills.
  • Ability to multitask, work independently and/or within a team, pay attention to detail, and meet deadlines.
  • Analytical and reporting skills.
  • Sound judgment and problem-solving skills.
  • Ability to work in a fast-paced, high-volume team environment.
  • While performing the job, regularly stand and sit; talk and hear; and use hands and fingers to operate a computer and telephone.

Nice To Haves

  • Supervisory experience.
  • Relevant cross-functional experience in areas such as finance, operations, IT, HR, or project management.
  • Valid driver’s license.
  • Local candidates preferred.

Responsibilities

  • Maintain key accounts by communicating marketing plans, building relationships with purchasing influencers, presenting new products, executing promotional events where appropriate, and conducting business reviews.
  • Lead development of annual key-account plans that define agreed brand and consumer strategies and support business goals.
  • Use strategies that strengthen the company’s position as the wholesaler of choice in account planning processes.
  • Educate account staff on priority brands through training seminars and business or category insights where appropriate.
  • Manage and evaluate promotional spending by account priority, assess performance, and implement corrective business-building actions.
  • Help develop account-specific presentations and goals for volume, profit, distribution, and merchandising and promotion execution.
  • Participate in strategy briefing sessions, provide feedback on program execution and effectiveness, and generate problem-solving ideas.
  • Drive volume and profit growth in multi-unit accounts.
  • Obtain and communicate updated market and competitive information.
  • Review and maintain accurate, up-to-date records of monthly company pricing and product programming information.
  • Review pricing schedules and survey accounts to understand competitive pricing and product programming.
  • Manage supplier surveys, including route planning, account pre-surveys, conducting and recapping surveys, follow-up execution, and scheduling Sales Representatives when appropriate.
  • Establish and present merchandising objectives for each account based on brand priorities, company priorities, and supplier point-of-sale needs.
  • Produce point-of-sale materials, including signage and wine and cocktail lists, using BBG Digital Capabilities.
  • Maintain account standards and use effective, current point-of-sale materials to ensure maximum brand visibility.
  • Assist the event-marketing manager with organizing, soliciting, and executing events and brand promotions.
  • Manage accounts directly, similarly to a Sales Representative in SAP, with limited reporting needs.
  • Perform other duties assigned by the jobholder’s supervisor.
  • May help coordinate the work of junior team members.
  • Resolve varied, non-routine issues through analysis and investigation.

Benefits

  • Health care benefits
  • Life insurance
  • Time-off benefits
  • Company 401(k) plan
  • Bonus program eligibility
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