Key Account Manager, Consumer Business Unit

Springs Window Fashions•Middleton, WI

About The Position

The Key Account Manager (KAM) is responsible for driving long-term profitable growth and achieving budgeted sales and profit objectives across assigned customer accounts. This role requires developing a deep understanding of customer needs, market dynamics, and competitive positioning to strategically grow the business through fact-based selling, assortment management, pricing, promotions, and partnership development. The KAM will lead customer relationships, collaborate cross-functionally, and utilize data-driven insights to maximize market share, sales growth, and profitability while delivering best-in-class customer support and execution.

Requirements

Bachelor’s degree required, preferably in Business, Marketing, or related field
1+ years of sales, account management, category management, or related business experience preferred
Comfortable learning and managing customer backend systems and online product content platforms
Strong proficiency with data analysis, reporting, and Microsoft Office tools
Strong relationship-building and communication skills
Proactive, responsive, collaborative, and customer-focused
Ability to influence cross-functional teams and manage multiple priorities effectively
Fact-based decision maker with strong analytical and problem-solving skills
Ability to interpret financials, sales trends, consumer insights, and market data to drive strategic recommendations
Demonstrated strengths in solution-based selling and utilizing data to drive growth opportunities
Ability to present strategic recommendations and influence customer decisions
Strong understanding of promotional strategy, pricing, and assortment management
Innovative and creative thinker with the ability to develop customer-focused solutions
Ability to identify new opportunities and differentiate SWF within the marketplace

Responsibilities

Develop and execute long-term account strategies aligned with SWF business objectives and growth initiatives
Build strong relationships with customers and internal cross-functional partners including Product Management, Marketing, Supply Chain, Customer Service, Field Support, Finance, and Operations
Evaluate customer needs and identify profitable growth opportunities through assortment, pricing, promotions, merchandising, and new product initiatives
Develop fact-based recommendations utilizing financial data, POS trends, competitive insights, and shopper behavior analytics
Maintain extensive knowledge of customer assortments, category performance, market share shifts, competitive activity, and pricing strategies
Support development of business cases, presentations, and strategic recommendations for both internal and external stakeholders
Support and maintain planograms and in-store merchandising execution in partnership with account coordinators and field teams
Strong understanding of e-commerce fundamentals, online merchandising principles, and omnichannel retail execution
Experience managing and maintaining product content within customer backend systems and retailer portals
Ability to troubleshoot online assortment, pricing, imagery, and content issues to ensure a seamless customer experience
Strong attention to detail with the ability to manage large assortments, SKU accuracy, pricing integrity, and execution timelines across online platforms
Comfortable working in fast-paced environments with frequent system updates, promotional changes, and evolving retailer requirements
Own achievement of budgeted sales and profit objectives for assigned accounts
Monitor performance against forecasts and adjust strategies as needed to achieve objectives
Lead and support initiatives designed to drive sales growth, including promotional programs, pricing strategies, product launches, field support initiatives, and omnichannel marketing efforts
Help negotiate promotional programs and customer agreements to maximize sales and profitability
Continuously gather and share marketplace intelligence related to products, competitors, consumers, pricing, promotions, and industry trends