Junior Experience Strategist

RAPP•New York, NY

12d•Hybrid

About The Position

RAPP New York is looking for a Junior Experience Strategist to join their award-winning Experience Strategy team. RAPP is a global, next-generation precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth. They champion individuality in marketing solutions and in their workplace, fighting for solutions that adapt to individual needs, beliefs, behaviors, and aspirations. RAPP fosters an inclusive workplace that emphasizes personal well-being. They are comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets, and are part of Omnicom’s Precision Marketing Group.

Requirements

Bachelor’s Degree in related field.
1+ years of experience in strategic planning (with a brand, at an agency or similar)
Experience using AI tools to accelerate strategic research, synthesize insights, write creative briefs and uncover emerging cultural, behavioral, and category trends.
Familiarity with CRM and digital marketing channels, with an interest in how they work together to create connected customer experiences
Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
Excellent writing and editing skills with strict attention to detail.

Nice To Haves

Automotive category experience (a plus but not required)

Responsibilities

Develop CRM and digital communications strategies that identify, capture, and nurture consumers across the full customer journey, creating connected experiences across channels including web, email, mobile, social, paid media, and direct mail
Conduct primary research and analyze third-party research to uncover insights that inform strategic plans, audience approaches, and creative briefs
Tell persuasive, insight-driven stories by translating complex strategies, data, and journey thinking into clear, visually compelling narratives that drive alignment and inspire creative output
Develop creative briefs, brief internal creative teams, and partner with them to inspire strong work across CRM and digital channels
Devise content and communication strategies that personalize at scale to engage different audiences and drive action across touchpoints
Perform current state analyses including, but not limited to, market, customer, channel, and competitive analyses
Work collaboratively with the Marketing Sciences team to establish audience strategy, test-and-learn plans, measurement approaches, and optimization opportunities
Collaborate closely with other vendors and agency partners to ensure strategic consistency across CRM, digital, and broader program elements
Present strategic recommendations clearly and confidently to agency and client stakeholders