Digital Experience Strategist

Apple•Cupertino, CA

About The Position

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. The Digital Experience team defines and evolves the strategic vision and end-to-end customer experience for apple.com, the Apple Store App, and global expansion of Apple’s online store. As part of the team, you’ll be focused on creating our future e-commerce strategy and initiatives and optimizing the current shopping experience. You will work to innovate, elevate, and expand our online store and create the best-in-class experiences for our customers. This role will build the strategic vision, innovate on new shopping experiences, and evolve the customer journey for Apple Store Online. Help us lead some of Apple Retail’s most significant experiences, overseeing end-to-end planning and program management of numerous projects to stitch together a singular cohesive shopping experience. You will cultivate strategic business priorities and develop multiyear business plans to drive growth and revenue targets, while optimizing the performance of our existing e-commerce experience. This role will collaborate across diverse cross functional teams from customer insights, product management, merchandizing, and design to develop the future vision and experience on Apple’s digital platforms. From assessing global industry trends to analyzing quantitative data and behavioral consumer insights, you will identify and pursue new business opportunities and customer-centric focus areas. In addition to setting our 3-year priorities, you will also play an

Requirements

7+ years of work experience.
2+ years in strategy or customer experience function.
Experience in e-commerce, category management, or strategy development.

Nice To Haves

4+ years of work experience in strategy development, customer experience, or customer journey function.
Demonstrated success of developing impactful initiatives that drive business growth or address clear long-term objectives.
Exceptional verbal and written communication, storytelling, and presentation skills.
Proficiency in Keynote, Powerpoint, Google Slides, or equivalent.
Proactive self-starter with an outstanding ability to identify opportunities, simplify complex initiatives into streamlined customer experiences, and work through ambiguity to define clarity.
Strong track record of problem solving with a bias towards action and results, while maintaining extreme attention to detail and resourcefulness.
Fosters relationships and builds bridges across teams, leading through influence and flexibly adapting to feedback.
Demonstrates Apple’s values of inclusion and diversity.
Experience in P&L management, conversion optimization, financing, and subscriptions a plus.
BA/BS or equivalent experience desired.
MBA or equivalent experience a plus.

Responsibilities

Build the strategic vision for Apple Store Online.
Innovate on new shopping experiences.
Evolve the customer journey for Apple Store Online.
Oversee end-to-end planning and program management of numerous projects to stitch together a singular cohesive shopping experience.
Cultivate strategic business priorities.
Develop multiyear business plans to drive growth and revenue targets.
Optimize the performance of our existing e-commerce experience.
Collaborate across diverse cross-functional teams (customer insights, product management, merchandising, design) to develop the future vision and experience on Apple’s digital platforms.
Assess global industry trends.
Analyze quantitative data and behavioral consumer insights.
Identify and pursue new business opportunities and customer-centric focus areas.
Set 3-year priorities.