Jr. Digital Communications Account Manager

WebFX • Harrisburg, PA

3d • Onsite

About The Position

WebFX is seeking an entry-level candidate for our Marketing team! Our ideal candidate has a bachelor's degree (or will soon have one!), and is excited about starting a career in digital marketing. Related experience is awesome to have, but never required - we'll train you on everything you need to know.

Requirements

• Have a bachelor's degree? (OR, are you within 1 year of graduating with your bachelor's degree?) All majors welcome!
• Have a cumulative GPA of 3.4 or above?
• Had prior working experience, in any field? (for example, a part-time job, summer job, internship, etc)
• Interested in a career in digital marketing?
• Interested in, and able to work full-time from our office in Harrisburg PA?
• Comfortable in a customer-facing environment?
• Able to communicate well, both verbally and in writing?
• Familiar with using AI tools?
• Not afraid of numbers, analysis, & new and emerging technology?
• You're interested in the web, and like keeping up with new technology
• You're professional, dependable, and self-motivated
• You take pride in your work and always strive for high-quality results
• You work with urgency and enjoy getting things done
• You're proactive when it comes to solving problems
• You're a lifelong learner, and are always looking to stretch and grow your skills
• You love thinking both creatively and analytically, and love using data to make decisions
• You're excited about making a difference for clients and businesses from a wide range of industries

Responsibilities

• Communicate with Clients (About 40% of your day): Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals. Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate.
• Plan and Execute Digital Marketing Strategies (About 35% of your day): Create and execute data-driven SEO and AI Search Visibility strategies and optimizations for your clients. Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients. Plan content strategy and build outlines for our team of copywriters. Manage the planning and execution of CRO projects, and recommend CRO best practices for clients. Perform light editing in the backend of client websites to correct errors and implement content.
• Analyze Marketing Campaign Data (About 15% of your day): Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports. Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings.
• Perform Marketing Research and Testing (About 10% of your day): Conduct industry research such as competitor analysis and keyword research. Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly.

Benefits

• Comprehensive, On-the-Job Training and Career Development
• Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
• Ongoing advanced training sessions from industry experts as you progress further in your role
• Regular team Lunch-and-Learns in our on-site training amenities
• Career Growth and Upward Progression Paths
• Merit-based promotions are abundant for new team members who meet or exceed performance metrics
• Regular 1-on-1 check-ins with a manager to support career growth
• Potential promotional path for Jr. Digital Communications Account Manager: Digital Marketing Specialist, Digital Marketing Analyst, Digital Marketing Consultant, Lead Internet Marketing Consultant, Sr. Internet Marketing Consultant
• In-Person Experience Alongside Our Team of Industry Experts
• Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching
• 100% Company 401k Matching: Up to 4%
• Generous PTO
• New parent support (and paw-ternity leave!)
• All technology & equipment provided - every FXer receives a tech set-up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space!
• 24/7 on-site gym and an employee wellness program including a free FitBit, fitness challenges, and a Headspace account
• Complimentary coffee service by our on-site barista, tea bar, pet-friendly office spaces, casual dress code, surprise catered meals, and more
• Charitable donation matching and local volunteer opportunities
• #FXBuilds program has positively impacted over 15,000 people around the world
• Home buyer program
• Profit sharing
• Personal desk fund
• Green commute benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level