JEFE ACTIVOS DE MERCADOTECNIA | CEDI ZAPOPAN
About The Position
Arca Continental is a company dedicated to the production, distribution, and sale of non-alcoholic beverages of the brands owned by The Coca-Cola Company, as well as savory snacks under the Bokados brands in Mexico, Inalecsa in Ecuador, and Wise in the United States. With a distinguished trajectory of more than 92 years, Arca Continental is the second largest Coca-Cola bottler in Latin America and one of the most important in the world. In its Coca-Cola franchise, the company serves a population of more than 123 million in the northern and western regions of Mexico, as well as in Ecuador, Peru, the northern region of Argentina, and the southwestern region of the United States. Arca Continental is listed on the Mexican Stock Exchange under the symbol "AC".
Requirements
- Completed and verifiable Bachelor's degree (Industrial Design, Marketing, Audiovisual Communication Technology)
- Intermediate English
- Experience as an Advertising Coordinator (2 years), Media Coordinator (2 years), Graphic Design Coordinator (2 years)
Nice To Haves
- Master's degree or Postgraduate degree
Responsibilities
- Execute and ensure the utilization of local and regional contracts related to brand use in events, sponsorships, and campaigns to guarantee alignment with corporate guidelines.
- Execute benefits from sponsorship and local and regional event contracts to maximize return on investment and brand exposure.
- Validate with the legal department to ensure compliance with legal and brand guidelines in regional activations.
- Coordinate and ensure the relationship with local and regional authorities, event organizers, and third parties involved to ensure the fulfillment of marketing objectives.
- Represent the company in high-level negotiations with organizers of regional events, fairs, and festivals.
- Monitor return on investment (ROI) metrics and brand visibility in events and sponsorships.
- Execute and administer the correct implementation of marketing strategies in acquired assets, ensuring their alignment with corporate objectives.
- Capitalize and support the DME budget, ensuring its correct distribution and follow-up to maximize the impact of marketing asset investments, being the largest DME pool in Arca Continental.
- Administer with finance and marketing areas to ensure the fulfillment of financial objectives.
- Trigger and implement regional/local Arca Continental strategies that require standardization and homologation for all of Arca Continental.
- Receive toolkit and guidelines from Arca Continental.
- Develop bidding with agencies according to budget and brief.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
