COORDINADOR DESARROLLO DE CANALES | CEDI ZAPOPAN

Arca Continental, S.A.B. de C.V. PMonterey, CA
Onsite

About The Position

Arca Continental is a company dedicated to the production, distribution, and sale of non-alcoholic beverages of the brands owned by The Coca-Cola Company, as well as savory snacks under the Bokados brands in Mexico, Inalecsa in Ecuador, and Wise in the United States. With a distinguished trajectory of more than 92 years, Arca Continental is the second largest Coca-Cola bottler in Latin America and one of the most important in the world. In its Coca-Cola franchise, the company serves a population of more than 123 million in the northern and western regions of Mexico, as well as in Ecuador, Peru, the northern region of Argentina, and the southwestern region of the United States. Arca Continental is listed on the Mexican Stock Exchange under the symbol "AC". The mission of this role is to ensure the correct configuration of the different structures that make up the "Foto de Éxito" (Picture of Success) and to supervise the correct segmentation of the different types of Clusters. This will be achieved through the Red@Global Administration, SC (Commercial System), and BW (BEX ANALYZER) systems, to carry out the updating, administration, and analysis of "Foto de Éxito" indicator information. This information will help detect market opportunities to generate immediate action plans and capitalize on market opportunities.

Requirements

  • Completed and verifiable Bachelor's degree (Business Administration, Finance Administration).
  • Basic English proficiency.
  • 1 year of experience as a Coordinator in Administration.
  • 2 years of experience as a Marketing Coordinator.
  • Advanced knowledge of Strategic Planning.
  • Advanced knowledge of Costs and Budgets.
  • Advanced knowledge of Office & Windows.
  • Advanced knowledge of Market Development.
  • Advanced knowledge of Marketing.

Nice To Haves

  • Master's degree or Postgraduate degree.

Responsibilities

  • Ensure the configuration of segmentation (Foto de Éxito) is registered in a timely manner so that Market Auditors can collect correct information from clients.
  • Ensure the correct functioning of Intelliroute for its application in the market by the Auditor.
  • Analyze and determine deviations in the registration of information collected and recorded by auditors in the market to prevent incorrect information from being generated in the various segmentation indicators, which could affect the compensation of coordinators and sales promoters.
  • Communicate weekly the different execution indicators of Foto de Éxito and information collected in the market, so that it can be analyzed and progress can be reviewed by Sales Managers and Heads.
  • Analyze and present improvement techniques in the market evaluation structure to contribute to the fulfillment of the established objectives of the territory and its different distribution centers (CEDIS).
  • Control the monthly budget for promotions established for each distribution center (CEDI) in the Monterrey Zone.
  • Communicate in a timely manner the results corresponding to the activation of new product promotions (Launches) to measure the impact on the different measurement indicators of each of the Distribution Channels in the Zone.
  • Coordinate special projects dictated by the Zone's Market Development Management with each of the responsible parties at each CEDI to meet the initially established objectives and also propose new techniques for controlling and monitoring the results found.
  • Advise data entry personnel in the sales administration area regarding the use of tools from the various information systems available for information consolidation.
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