Iterable & Email Marketing Ops Consultant

Epic Kids Inc.

7d • Remote

About The Position

Epic Kids is seeking a hands-on Iterable expert for a 12-week contract to launch educator email journeys, improve email marketing operations, and shape an engagement strategy across user segments. The consultant will work alongside the Email team and partner with Product and Engineering on event data. The engagement is intended to clear the journey backlog, prevent campaign mistakes, and leave the team with a reusable strategy and playbook.

The consultant will complete setup, QA, and launch of the new educator onboarding journey, retire the old journey without a coverage gap, and build and launch other educator journeys in priority order. They will audit active journeys and campaigns, introduce pre-launch QA and sign-off, review and improve campaign workflows, and implement or fix conversion tracking in Iterable, with tracking live by December 1. They will also help complete Iterable SMS setup, define an initial educator SMS use case and its opt-in and compliance requirements, map email programs across segments, and recommend a program and cadence roadmap for the next two quarters.

The engagement runs for 12 weeks. Weeks 1–2 focus on an Iterable walkthrough and audit, a QA checklist, launch prioritization, and campaign-process review. Weeks 3–8 focus on launching and monitoring journeys, conversion tracking, and process improvements. Weeks 9–12 focus on segment strategy, a roadmap, documentation, and handoff. There will be a weekly 30-minute check-in and short written status update. Email creative and copy, product or engineering builds, and changes to email platforms are out of scope.

Requirements

• At least 3 years of hands-on Iterable experience, including journeys, segmentation, triggers, data feeds, and QA.
• Lifecycle email experience across several user segments.
• Experience setting up conversion or event tracking and reporting on email impact.
• Email marketing operations experience, including campaign intake, workflows, QA, and approvals across teams.
• Ability to deliver clear, practical recommendations collaboratively with an in-house team.
• Comfort working remotely and independently.

Nice To Haves

• EdTech, K-12, or freemium product experience.
• Iterable SMS setup experience.
• Salesforce and Iterable integrations experience.
• Deliverability and domain reputation experience.

Responsibilities

• Complete setup, QA, and launch of the new educator onboarding journey, and retire the old journey without a coverage gap.
• Build and launch other educator journeys in priority order, monitor launches, and report results against journey goals.
• Audit active journeys and campaigns, flag incorrect audiences and program overlaps, and establish a pre-launch QA checklist and sign-off step.
• Review the campaign process from request to send across Marketing, Creative, Product, and the Email team; identify where errors occur and help implement agreed improvements.
• Review educator and family conversion definitions and tracking in Iterable; implement or fix tracking and confirm the product events journeys rely on reaching Iterable.
• Help complete Iterable SMS setup and define the first educator SMS use case, including opt-in and compliance requirements.
• Map existing email programs across free and paid educators, ES+ schools and districts, families, and prospects; recommend programs, cadence, priority rules, and a roadmap for the next two quarters.
• Create a playbook covering journey logic, naming, QA, and troubleshooting, and walk the Email team through it.
• Participate in a weekly 30-minute check-in and provide a short written status update.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed