Internet Sales Rep

Warren CAT•Oklahoma City, OK

About The Position

The Internet Sales Representative – Used Equipment drives online sales growth of Warren CAT’s used equipment inventory. The role responds to digital inquiries, develops online business opportunities, manages listings across multiple platforms, and provides customer service throughout the sales process. It combines inside sales, digital marketing, and equipment knowledge to build customer relationships in local, national, and international markets. The representative coordinates sales with logistics, finance, service, marketing, and the Used Equipment team; maintains listings and customer records; tracks sales activity and market trends; and helps match equipment supply with market demand. The position requires travel up to 10% and is considered safety sensitive.

Requirements

High school diploma or GED; 1–3 years of related experience and/or training in heavy equipment and/or selling or buying; or an equivalent combination of education and experience.
Excellent verbal and written communication skills.
Excellent interpersonal skills.
Excellent persuasion and negotiation skills.
Knowledge of Caterpillar equipment and used heavy machinery.
Required travel up to 10%.

Nice To Haves

Experience with digital marketing, photography, or e-commerce platforms.
Bilingual in English and Spanish.

Responsibilities

Respond promptly and professionally to internet-generated leads.
Contact prospective customers by phone, email, chat, and CRM tools to understand their equipment needs and recommend suitable used machines.
Build and maintain relationships with new and repeat online customers.
Prepare and follow up on price quotes, trade appraisals, financing options, and equipment specifications.
Close sales and coordinate with logistics, finance, and service departments.
Manage accurate, compelling used-equipment listings on Warren CAT’s website and third-party platforms.
Upload high-quality images, videos, and specifications for each machine.
Work with the marketing team to improve search visibility and lead conversion.
Monitor listing performance and recommend changes to improve online traffic and engagement.
Use CRM software to track leads, update customer records, schedule follow-ups, and document interactions.
Generate weekly and monthly sales reports to track progress toward goals.
Provide feedback on customer trends and inventory needs.
Maintain working knowledge of used CAT equipment and competitive brands.
Stay informed about industry trends, market pricing, and inventory levels.
Collaborate with the Used Equipment team to match supply with market demand.