BERT OGDEN INFINITI INTERNET REPRESENTATIVE

Fiesta Mission Motors Inc•Edinburg, TX

About The Position

The Internet Representative supports the dealership’s Business Development Center by responding promptly to online, phone, text, email, and chat inquiries, engaging prospective customers, and converting leads into scheduled showroom appointments. The role delivers a professional first impression, provides accurate vehicle and dealership information, maintains consistent follow-up, updates customer records in the CRM, and helps create a positive customer experience from initial contact through appointment confirmation. The position is performed primarily at a desk in an office setting and includes frequent clerical and administrative responsibilities, as well as interaction with managers and employees. The employee must complete OEM Internet Representative certification and participate in ongoing training.

Requirements

  • Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.
  • Strong data entry and typing skills with a high level of accuracy.
  • Excellent attention to detail and ability to manage multiple tasks efficiently.
  • Basic understanding of relevant tools or concepts depending on the specific role.
  • Strong organizational and communication skills.
  • Valid Texas Driver's License.
  • Pass a background check and drug test.
  • Must be at least 21 years old.

Nice To Haves

  • A college degree in a related field is preferable but not required.
  • Previous experience in a similar role or industry is a plus.
  • Familiarity with digital tools, platforms, or industry-specific software is beneficial.

Responsibilities

  • Respond to internet leads, phone calls, texts, emails, and chat inquiries in a timely and professional manner.
  • Contact prospective customers to answer questions, provide vehicle information, confirm inventory availability, discuss pricing or incentives when appropriate, and encourage next steps.
  • Schedule, confirm, and follow up on sales appointments, including no-show appointments and unsold opportunities.
  • Maintain accurate customer information, communication notes, appointment details, and follow-up activity in the CRM and related dealership systems.
  • Conduct inbound and outbound follow-up calls for internet leads, phone inquiries, prior showroom visits, service customers, anniversary contacts, birthday follow-ups, and buy-back opportunities.
  • Use approved scripts, email templates, text messages, and dealership resources to provide clear communication and a consistent customer experience.
  • Send appointment reminders, dealership direction links, vehicle information, inventory links, credit application options, and other helpful resources as needed.
  • Monitor and respond to Gubagoo, Facebook Messenger, and virtual retail notifications; collect customer contact information and enter scheduled appointments in the CRM.
  • Support equity mining and service-to-sales opportunities by contacting customers and identifying potential vehicle purchase or trade-in interest.
  • Meet monthly activity and performance expectations, including appointment-setting, shown appointments, sold units, calls, texts, and emails.
  • Complete required OEM Internet Representative certification and participate in ongoing training on dealership processes, products, promotions, and customer service standards.
  • Perform other duties as assigned.

Benefits

  • Paid vacation and holidays
  • 401(k)
  • Vision insurance
  • Dental insurance
  • Medical insurance
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