International SEO/AEO Manager

BetterHelp

20h•$110,000 - $130,000•Remote

About The Position

BetterHelp is the world's largest online therapy service, aiming to make mental health care more accessible globally. The International SEO/AEO Manager will be part of a diverse team focused on expanding access to therapy. The company emphasizes employee well-being and professional development, believing that business and individual growth are interconnected. This role offers the opportunity to make an impact, be challenged, and grow within a supportive community.

Requirements

5+ years of SEO experience, with at least 2 years focused on international/multilingual SEO
Demonstrated understanding of AEO principles and hands-on experience optimizing content for AI-driven search surfaces
Experience integrating AI tools (Claude, ChatGPT, Gemini, or similar) into content creation and editorial workflows, including quality control processes for regulated content
Proven track record of driving organic growth in non-English markets
Deep technical SEO fluency
Experience managing editorial or content teams, ideally across time zones and languages
Familiarity with content strategy and governance in regulated industries (healthcare, finance, legal, or similar)
Strong analytical skills; comfortable in GSC, Ahrefs, LLM visibility tools, and Looker

Nice To Haves

Experience building AI content workflows with human-in-the-loop review at scale
Familiarity with how LLMs are trained and how that influences content discoverability and citation
Background in CMS internationalization (hreflang, locale routing, translation management systems)
Understanding of E-E-A-T in regulated verticals
Fluency in one or more of our active languages (Spanish, French, Dutch, German) is a strong plus

Responsibilities

Own international organic growth strategy across all priority markets, with success defined by increasing organic user acquisition through both traditional search and AI-driven discovery surfaces
Develop and execute AEO strategy: optimizing content for all search platforms with a clear-eyed approach to what's measurable in a rapidly evolving landscape
Monitor and analyze how our brand and content appear across AI-powered search surfaces and build strategies to improve visibility and accuracy of representation
Own the operational model for multilingual SEO/AEO content production, leading a distributed ecosystem of international freelancers and agency partners
Develop and manage AI-assisted, human-reviewed content workflows, establish editorial quality frameworks and performance standards, and ensure high-quality execution and continuous optimization across markets.
Drive technical SEO strategy with an international lens: site architecture, crawlability, indexation, hreflang implementation, Core Web Vitals, and structured data
Consult on site structure decisions for international expansion, including subdomain vs. subdirectory strategy and URL architecture
Build and manage a content refresh program to maintain and improve rankings and answer engine presence across existing pages in all active languages
Partner with content creators and translators, and leverage AI tools responsibly — maintaining accuracy, brand voice, and regulatory compliance while increasing output capacity
Define and report on KPIs tied to organic traffic, rankings, AI citation share, and user growth by market