SEO/AEO Specialist & Content Writer

Addictive Desert Designs•Chandler, AZ

7d•Onsite

About The Position

Horsepower Automotive Group is seeking an SEO/AEO Specialist & Content Writer to support organic growth, AI search visibility, and ecommerce content across multiple aftermarket automotive brands including Addictive Desert Designs, DV8 Off-Road, C4 Fabrication, Rago Fabrication, and Flat Line Van Co. This role is responsible for writing optimized product content, blog articles, and landing pages while helping improve visibility across traditional search engines and AI-driven search platforms.

Requirements

Experience with SEO, content writing, ecommerce, or digital marketing
Understanding of SEO fundamentals, keyword strategy, and content optimization
Familiarity with AI search optimization, AEO, and GEO preferred
Strong writing and editing skills with attention to technical accuracy
Experience with Shopify, Google Analytics, SEMrush, Ahrefs, or similar tools preferred
Automotive, off-road, or aftermarket industry experience is a plus
All applicants must be able to pass a background check and drug screening.

Nice To Haves

Familiarity with AI search optimization, AEO, and GEO preferred
Experience with Shopify, Google Analytics, SEMrush, Ahrefs, or similar tools preferred
Automotive, off-road, or aftermarket industry experience is a plus

Responsibilities

Manage on-page SEO efforts across HPAG brand websites
Write SEO/AEO optimized product descriptions, collection pages, and blog content
Conduct SEO, AEO, and GEO audits to identify optimization opportunities
Improve metadata, keyword targeting, internal linking, and site content structure
Research keywords, competitors, search intent, and AI search trends
Monitor rankings, traffic, and content performance using SEO tools and analytics platforms
Collaborate with ecommerce, product, and brand teams to ensure accurate and optimized content
Stay current on SEO trends, Google updates, AI search changes, and ecommerce best practices