Director of Product, AEO & SEO

eBay•San Jose, CA

5d•Remote

About The Position

This is a high-impact leadership role at the intersection of technical SEO, AI-driven discovery, product strategy, and cross-functional execution. The role involves setting and executing a bold, proactive SEO growth strategy, identifying unexplored pockets of high-value organic traffic, elevating technical and programmatic SEO at scale, and defining and building eBay’s Answer Engine Optimization (AEO) strategy. The goal is to position eBay to win in AI-powered answer ecosystems including Google AI Overviews, ChatGPT, Gemini, Claude, and emerging platforms.

Requirements

10+ years of experience in SEO, organic growth, or search strategy.
4+ years leading large-scale SEO programs at enterprise or marketplace companies.
Deep expertise in technical SEO at scale (large site architecture, programmatic SEO, structured data, crawl optimization).
Demonstrated success driving incremental organic user growth in competitive environments.
Strong understanding of AI-driven search experiences, Large Language Models (LLMs), Generative search ecosystems, Entity optimization and knowledge graphs.
Experience optimizing for Featured snippets, Voice search, Conversational interfaces, AI answer surfaces.
Strong analytical fluency with tools such as Google Search Console, Similarweb, Screaming Frog, SEMrush, and emerging AI visibility tools.

Responsibilities

Develop and implement a forward-looking SEO strategy to substantially grow top-of-funnel user acquisition.
Identify unexplored keyword, content, and indexation opportunities across eBay’s massive supply base.
Lead technical SEO initiatives spanning site architecture, internal linking, crawl efficiency, schema markup, index health & more.
Partner closely with Engineering, Analytics, and Category teams to embed SEO into platform development.
Define eBay’s role in AI-driven answer ecosystems.
Develop frameworks for optimizing structured data, content signals, and entity authority for LLM discoverability.
Ensure strong presence within Google AI Overview, ChatGPT, Gemini, Emerging AI search and answer platforms.
Build strategies for featured snippets, conversational answers, and generative summaries.
Establish measurement systems to track visibility and traffic impact from AI answer engines.
Serve as the company-wide expert on modern search (traditional + AI-native).
Inspire and elevate the current SEO organization with a clear point of view and strong strategic direction.
Build and mentor a high-performing team of global SEO product managers, data scientists and analysts.