International Sales Manager, Advisor Acquisition

Fora•New York City, NY

14h•Onsite

About The Position

About Fora Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal. Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2025, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work. We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel. About the Role We're looking for a founding sales leader to drive advisor acquisition across international markets. This is a high-impact opportunity for a player-coach. Reporting to the Head of International Markets, you’ll be directly responsible for driving advisor growth internationally. You'll service high-value inbound leads, manage and coach a growing BDR team, and will have real ownership to shape what "great" looks like as we build our international presence from the ground up. This isn't a traditional corporate sales role. As an early member of the international team, you'll have the autonomy to test, iterate, and build what works. If you love engaging leads, coaching teams, and building something new, this is your opportunity.

Requirements

4+ years of B2B or B2C sales experience with a proven track record of meeting/exceeding quotas
1+ years managing or coaching sales teams (BDRs, SDRs, AEs, or similar)
Demonstrated success converting high-value inbound leads through consultative selling
Experience working with CRM platforms such as HubSpot or Salesforce
Fluency in English and at least one additional language (multilingual strongly preferred)
Comfortable working across European and Asian time zones as needed
Strong relationship-building and communication skills
Data-driven mindset: you track funnel metrics, identify trends, and use insights to improve performance
Authorization to work in the United States is required for full-time roles based in our New York City office.

Nice To Haves

Fluency in multiple languages (2+ languages ideal)
Experience selling into international markets (e.g., EMEA, LATAM, APAC)
Background in a startup, student venture, or international business environment
Exposure to travel industry sales or working with independent contractors/consultants

Responsibilities

Own the end-to-end international advisor sales funnel, from lead engagement through conversion and onboarding handoff
Service high-value inbound leads through sales calls, webinars, and informational sessions
Build trusted relationships with prospective advisors across multiple channels (email, WhatsApp, Intercom, video calls)
Set and achieve monthly/quarterly advisor acquisition targets for yourself and your team
Develop deep market intelligence in priority international regions (e.g., EMEA, LATAM, APAC)
Represent Fora at international events and industry gatherings
Manage, coach, and inspire a growing Business Development team (~3 BDRs)
Set clear targets, track performance, and provide ongoing feedback and development
Create sales playbooks, outreach sequences, objection-handling guides, and scripts for international markets
Model best practices through hands-on selling and active deal involvement
Hire and onboard additional team members as the international funnel scales
Manage HubSpot CRM day-to-day: assign leads, update deal stages, maintain accurate pipeline data, and run conversion reports
Build and refine sales sequences, email templates, and call scripts for different international markets
Track team performance metrics and identify where leads are dropping off in the funnel
Work with Product Operations to implement new communication tools (e.g., WhatsApp for Business, WeChat) as we expand
Use AI tools to automate follow-ups, qualify leads faster, and streamline team workflows
Work closely with core Sales team and Marketing to implement company-wide initiatives and A/B tests
Act as the voice of international leads, sharing insights to inform product and operational decisions
Collaborate with International Operations on localization, compliance, and market-specific needs