International Marketing Specialist

Hamilton Company•Reno, NV

1d•Onsite

About The Position

The International Marketing Specialist leads strategic marketing and marketing communications initiatives supporting international markets and subsidiaries. This hands-on role combines market intelligence, regional strategy, localized communications, event management, demand generation, and cross-functional collaboration. The role is based at Hamilton headquarters in Reno, Nevada, and works closely with international subsidiaries, regional sales teams, distributors, and headquarters marketing resources. The position involves gathering and analyzing market intelligence; developing regional marketing strategies and plans; coordinating international marketing communications and localized materials; managing regional promotions, events, training, and lead-generation activities; and coordinating efforts among international subsidiaries, distributors, sales teams, and headquarters stakeholders. The specialist manages the international marketing budget and provides regular updates to HQ Marketing Management and the Director of International Sales.

Requirements

Bachelor’s degree in a science or marketing discipline.
Experience in international marketing, strategic marketing, marketing communications, or a related discipline.
Experience working across regions, cultures, subsidiaries, distributors, or international sales organizations.
Demonstrated ability to conduct market and competitive analysis, define target segments, and develop strategic marketing plans.
Strong project-management, communication, organizational, and stakeholder-management skills.
Familiarity with lead generation and marketing automation/CRM platforms, including HubSpot.
Ability to manage budgets and multiple concurrent marketing initiatives.
Willingness and ability to travel internationally up to 25% of the time.

Nice To Haves

Multilingual capabilities in English, Japanese, Portuguese, and/or Spanish are beneficial.
Experience coordinating trade shows, webinars, training sessions, and sales meetings.

Responsibilities

Gather and analyze market intelligence from trade shows, sales teams, market reports, and other sources.
Maintain analysis of market trends, customer segments, competitive activity, and regional opportunities.
Partner with Market Segment Leaders to turn market insights into actionable initiatives.
Maintain installed-base and competitive-market information.
Collaborate with regional sales and management teams on market segmentation, targeting, and regional strategies.
Develop, implement, and maintain regional marketing plans.
Manage the international marketing budget and coordinate budget-related activities with subsidiaries.
Collaborate with HQ Marketing to develop, publish, and promote marketing materials for local international markets.
Support localization of content and collateral in English, Japanese, Portuguese, and Spanish.
Maintain local website pages for Japan.
Develop and coordinate regional promotional programs, including trade-in/trade-up offers and product-bundling initiatives.
Initiate and develop content for local social media activities, and coordinate those activities.
Support, coordinate, and participate in key regional trade shows with Reno-based and international resources.
Organize region-specific remote webinars and distributor product-training programs.
Plan, coordinate, and manage regional sales meeting events, including agendas and logistics for biannual Distributor Sales Meetings.
Coordinate Reno-based events involving international team participation, such as U.S. Sales Meetings and International Day.
Manage lead-generation activities and HubSpot integration.
Coordinate marketing efforts across international subsidiaries, distributors, sales teams, and HQ stakeholders.
Provide regular updates to HQ Marketing Management and the Director of International Sales.