International Marketing Manager

PROCEPT BioRobotics•San Jose, CA

7h•Onsite

About The Position

We are seeking a highly collaborative and strategically minded International Marketing Manager to help connect US-based marketing with international regions. This role will play a critical part in ensuring marketing strategies, messaging, and programs are effectively translated and executed across international markets. This individual will operate as a cross-functional integrator, working across Audience & Portfolio Marketing, Brand & Marketing Communications, Field Marketing, and Product Marketing bring international perspective into planning and execution across a broad set of initiatives, ensuring strategies, programs, and priorities are informed by regional needs and effectively translated for in-market success. The role will also partner closely with regional teams to ensure programs are relevant, scalable, and drive adoption and utilization in-market. This role serves as a key conduit between corporate and regional teams, shaping plans and programs with international perspective while ensuring effective translation and execution across markets. This is an opportunity to shape how we scale marketing globally, bringing consistency, efficiency, and market insight to a growing international business.

Requirements

International Market Acumen: Understanding of international healthcare systems, reimbursement, and market dynamics; able to translate differences into effective marketing strategies and programs
Strategic & Commercial Thinking: Ability to connect marketing activities to adoption, utilization, and overall business growth across diverse markets
Cross-Functional Leadership: Proven ability to work across Product Marketing, MarCom, Field Marketing, and regional teams to align priorities and drive execution
Program Management: Strong ability to manage and coordinate complex marketing programs across multiple stakeholders, ensuring alignment and timely execution
Audience & Campaign Expertise: Experience developing audience-centric messaging and campaigns; understanding of segmentation, positioning, and multi-channel activation
Campaign Localization: Ability to adapt global strategies and campaigns for regional relevance while maintaining consistency
Customer & Market Insight: Ability to gather and apply insights from field teams, customers, and markets to inform strategy and improve execution
Agency Management: Experience managing external agencies and vendors to support campaign development and execution
Data-Driven Mindset: Ability to analyze performance, identify trends, and optimize programs based on insights
Communication & Influence: Strong interpersonal and communication skills; ability to influence across a matrixed organization without direct authority
Bachelorâ€™s degree, or equivalent, in marketing, business, or related field
6â€“10 years of experience in commercial & marketing roles, preferably within medical device, healthcare, or a regulated industry
Experience supporting international or global marketing efforts
5 years In-field experience in EMEA
Experience working cross-functionally across marketing disciplines
Ability to travel domestically and internationally (~30%)

Nice To Haves

Experience in medical device, healthcare, or regulated industry
Experience working across multiple international regions or managing regional adaptations of global programs
Familiarity with international congresses, society engagement, and event strategy
Experience supporting product launches and lifecycle marketing in a global or regional context
Demonstrated ability to build strong relationships with regional teams, field teams, and cross-functional partners
Strong organizational skills and ability to manage multiple priorities in a fast-paced environment
High level of ownership, accountability, and attention to detail

Responsibilities

Partner across Audience & Portfolio Marketing, Global Brand & MarComms, Field Marketing, Product Marketing, and Marketing Operations to align strategies and execution for international markets; serve as a key connector to ensure global plans translate effectively at the regional level.
Collaborate with Marketing Communications to define and support execution of audience-centric campaigns for international markets, bringing market insight to shape messaging, channel strategy, and campaign approach, including coordination with external agencies.
Lead and coordinate marketing programs across Product Marketing, MarCom, Field Marketing, and regional teams, ensuring initiatives are aligned, prioritized, and effectively executed for international markets.
Identify opportunities to extend marketing programs, tools, and sales enablement resources across regions, adapting them for relevance while improving consistency and efficiency globally.
Serve as a key liaison between international marketing and US-based teams, ensuring campaigns and materials reflect in-market needs while enabling a structured feedback loop into central strategy and planning.
Partner with the Events team to support strategy and execution for key international congresses and societies, leveraging global messaging, standards, and assets to drive consistency, scalability, and alignment of international KOL engagement with global event priorities.
Provide international market perspective to support upstream and downstream Marketing and broader teams in launching and sustaining the portfolio globally, including insights on market dynamics, adoption barriers, and program needs.