Senior Manager, International Product Marketing
About The Position
The Senior Manager, International Product Marketing is responsible for executing global product marketing strategies across international markets, ensuring messaging is localized, culturally relevant, and impactful. This role involves identifying consumer insights and market trends, adapting positioning and messaging for local markets, and supporting product launches and campaigns. The Senior Manager will lead go-to-market strategies, develop scalable launch models, and partner with regional teams for execution. Additionally, the role focuses on equipping field leaders with product tools and training, collaborating cross-functionally with International Product, Brand, Sales, and Digital teams, and defining KPIs to optimize marketing strategies and drive innovation.
Requirements
- Strong leadership and strategic thinking with the ability to influence cross-functional teams
- Expertise in product marketing, brand management, and portfolio strategy within a competitive consumer market
- Deep understanding of product lifecycle management, market trends, and customer insights
- Excellent communication and storytelling skills to craft compelling product narratives
- Proven ability to manage multiple projects, deadlines, and priorities in a fast-paced environment
- Data-driven mindset with strong analytical and problem-solving skills
- Ability to lead, mentor, and develop high-performing teams
- Degree in Marketing, Business Administration, or a related field
- 7-10 years of experience in product marketing or brand management
- Global marketing experience is a must - specifically APAC regions
- Applicants must be currently authorized to work in the United States on a full-time basis
Nice To Haves
- Experience in the MLM industry, wellness, personal care, or consumer goods
Responsibilities
- Identify consumer insights and market trends
- Execute global strategies across regions
- Adapt positioning and messaging for local markets
- Support launches and campaigns
- Ensure culturally relevant messaging
- Partner with regional teams and compliance
- Partner with international markets on go-to-market strategy and launch frameworks
- Develop scalable launch models across regions
- Partner with regional teams for execution
- Deliver localized toolkits
- Equip field leaders with product tools
- Support training and adoption
- Provide regional insights to global teams
- Partner cross-functionally across International Product, Brand, Sales, and Digital
- Define key performance indicators (KPIs) to measure product success and optimize marketing strategies
- Analyze sales data, customer feedback, and market performance to refine product positioning and marketing efforts
- Drive innovation and process improvements to enhance product strategy, customer experience, and business impact
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Number of Employees
11-50 employees
