International Digital Marketing Manager

Los Angeles Tourism & Convention Board•Los Angeles, CA

58d•$80,000 - $100,000•Hybrid

About The Position

The International Digital Marketing Manager is responsible for leading global digital marketing initiatives that promote Los Angeles as a premier travel destination across key international markets. This role manages international website content, social media channels, influencer and creator partnerships, digital communications, and branding projects in collaboration with global teams, agencies, and tourism partners. The position oversees multilingual content strategy, analyzes website and social media performance, supports international advertising campaigns, and coordinates cross-functional marketing efforts to drive engagement, brand awareness, and visitation. The ideal candidate is a highly organized digital marketing professional with experience in global marketing, content management, social media strategy, influencer relations, analytics, and project management within a fast-paced, collaborative environment.

Requirements

Must be exceptionally knowledgeable of Los Angeles (communities and product), and have a passion for the promotion of the destination.
3-5 years of experience working on international projects with team members on various time zones.
Strong knowledge of online communications strategies and tactics, usability standards, branding and latest digital technologies, tools and best practices.
Must be proficient in MS Office (Word, Excel, PowerPoint).
Excellent verbal, written, and interpersonal communication skills.
Dependable, great attitude, highly motivated and a team player.
Possess strong organizational skills and attention to detail.
Ability to multi-task and meet multiple deadlines.
Ability to communicate effectively across various departments.
Ability to work in a changing environment.

Nice To Haves

Bachelor’s degree preferred.
Fluency or solid understanding of any language from one of our key markets is preferred (Spanish, Korean, Japanese, German, French, or Chinese).

Responsibilities

Manages brand, digital and social projects with international team members, representatives, and agencies from key markets. Ensures all requests from international teams are responded to in a timely manner and prioritized.
Identifies, engages with, and hosts influencers/creators from key domestic and international markets.
Oversees international language sites on discoverlosangeles.com. Shares monthly HQ editorial calendar with international teams. Ensures content is translated and posted regularly and in a timely manner. Monitors and reports on site traffic with Google Analytics.
Manages international social media channels with international teams. Works closely with Social Media Manager for HQ content direction. Reviews social calendars from each international market and ensures content is posted regularly and in a timely manner. Monitors and reports on social analytics.
Works with international teams on B2B digital communications, eNewsletters, branding and B2B social media trade pages.
Assists in the review and project management of international advertising campaigns.
Perform other duties as assigned.

Benefits

Hybrid work environment
Remote Monday and Friday
DTLA Office Tuesday through Thursday
Company paid parking in DTLA
Early Friday’s – our office closes every Friday at 2:30 pm
Work remotely week of Thanksgiving
Holiday Office Closure (December 24th – January 1st)
15 Paid Company Holidays
Paid Vacation Time
Paid Sick Time
Paid Floating Holidays
Paid Family Leave
Comprehensive health insurance (both PPO and HMO plans available)
Dental and vision plans (100% employer paid for some elections)
Pet insurance
Employer-paid life insurance, AD&D, short-term disability, and long-term disability, Aflac
Employee Assistance Program
Flexible Spending Account (Healthcare & Dependent Care)
401(k) Retirement Savings Plan with up to 6% match that vests immediately
401(k) match for qualified student loan payments
Monthly internet and phone stipend