Internal Communications Manager
About The Position
Rockland Trust is seeking an Internal Communications Manager to lead the development and execution of an internal communications and content strategy aligned with the Bank’s strategic priorities, culture, growth objectives, and colleague experience initiatives. The role oversees internal communications channels and audiences, including SharePoint, Microsoft Teams, intranet platforms, video, digital displays, town halls, podcasts, and emerging technologies. The manager provides creative direction and editorial oversight for internal communications, multimedia content, executive messaging, presentations, employee campaigns, and enterprise initiatives. In partnership with Human Resources, Marketing, Operations, Technology, and business leaders, the role develops communications that support organizational effectiveness, culture, and business performance. It also leads multimedia storytelling, contributes to the evolution of the Bank’s media studio capabilities, oversees external production partners as needed, and introduces approaches and technologies to improve engagement and information accessibility. The position establishes metrics and reporting to evaluate communication effectiveness, audience engagement, channel performance, and business impact. Rockland Trust describes itself as a full-service commercial bank and financial services company founded in 1907 and headquartered in Massachusetts. It serves individuals, families, and businesses throughout New England and emphasizes personal relationships, local decision making, and community impact. The Bank states that it fosters a collaborative, inclusive, values-driven culture that supports professional growth, innovation, and work-life balance.
Requirements
- Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, Business, or a related field.
- At least 5 years of progressive leadership experience in internal communications, public relations, brand strategy, or employee engagement.
- Demonstrated experience developing and executing enterprise-wide communications strategies within a complex organization.
- Experience advising senior executives and leading executive communications initiatives.
- Expertise in digital workplace communications, content strategy, and employee engagement platforms.
- Strong project leadership, stakeholder management, and organizational change communications experience.
- Ability to balance strategic leadership with personally executing key initiatives and deliverables.
- Exceptional storytelling, writing, editing, and presentation development skills.
- Proven experience leading communications during organizational growth, transformation, or change.
- Deep understanding of modern communication channels, content trends, multimedia storytelling, and emerging technologies.
- Experience creating and overseeing video, digital, social-style, executive, and leadership communications.
- Strong analytical mindset and experience using metrics and audience insights to improve communication effectiveness.
- Demonstrated commitment to fostering an engaged, informed, and connected workforce.
- Collaborative leadership skills and ability to build credibility and trusted relationships across the enterprise.
Nice To Haves
- Master’s degree preferred.
- Experience leading intranet modernization, digital workplace transformation, or employee experience initiatives.
- Experience with Microsoft 365, SharePoint, Teams, and related communication technologies.
- Experience managing external agencies, creative partners, or enterprise communications vendors.
- Change management, employee experience, or project management certifications.
Responsibilities
- Lead the development and execution of an internal communications and content strategy aligned with the Bank’s priorities, culture, growth objectives, and colleague experience initiatives.
- Establish and oversee internal communications channels and audiences, including SharePoint, Microsoft Teams, intranet platforms, video, digital displays, town halls, podcasts, and emerging technologies.
- Provide creative direction and editorial oversight for internal communications, multimedia content, executive messaging, presentations, employee campaigns, and enterprise initiatives.
- Partner with Human Resources, Marketing, Operations, Technology, and business leadership on communications and strategies supporting organizational effectiveness, culture, and business performance.
- Lead multimedia storytelling using video, podcasts, livestreams, and emerging digital channels to enhance employee engagement and reinforce business priorities.
- Participate as a key stakeholder in developing the Bank’s media studio capabilities for executive communications, leadership content, and enterprise campaigns; oversee external production partners as needed.
- Identify and implement innovative technologies and communication approaches to enhance engagement, improve information accessibility, and modernize the employee experience.
- Establish metrics and reporting to measure communication effectiveness, audience engagement, channel performance, and business impact.
- Balance strategic leadership with personally executing key initiatives and deliverables.
- Lead communications during organizational growth, transformation, or change.
- Use metrics and audience insights to improve communication effectiveness.
Benefits
- Competitive compensation with performance-based incentive awards.
- Health insurance.
- Dental insurance.
- 401(k) and defined contribution retirement plan.
- Long-term disability insurance.
- Life insurance.
- Paid vacation.
- Day care reimbursement.
- Tuition assistance for undergraduate and graduate programs.
- Award-winning wellness program.
- Additional benefits are offered.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
