INTERN, MARKETING - PR & EVENTS

El Pollo LocoCosta Mesa, CA

About The Position

The PR & Events Intern will support the Director of Brand Communications in executing PR functions, brand events, and cross functional communications initiatives. The Intern will gain hands-on experience in media relations, content development, event execution and brand marketing.

Requirements

  • Undergraduate student, college seniors, or recent college graduate (within the last 12 months).
  • Must be actively enrolled or recently graduated from a degree program in Marketing, Business, or related field.
  • Excellent verbal and written communication skills.
  • Ability to successfully work on multiple projects simultaneously.
  • Demonstrated understanding of current culture and digital trends, and social media platforms.

Responsibilities

  • Assist in building and maintaining media lists and pitching stories to journalists
  • Track and merchandise media coverage for the brand, including assisting with the weekly Buzz Report highlighting marketing efforts across all disciplines
  • Assist in materials development including press releases, project briefs, manage campaign timelines, and update project management tools, LinkedIn content, etc.
  • Work cross functionally to aid in planning, set up and execution of brand and media events and activations, including potential content capture
  • Conduct research on industry trends, cultural moments, competitors, potential brand partners, influencers, and other relevant topics, as needed
  • Assist with brainstorming creative ideas to support menu and module tests and launches
  • Assist with any potential merch development and prize fulfilment, including vendor relations
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