Intern Market Development Strategy

Medtronic

1d•Remote

About The Position

This internship focuses on developing a product differentiation strategy and a scalable competitive advantage by leveraging Medtronic’s TAVI strategic programs and strategic partnerships in the AI and digital space. Medtronic’s Structural Heart business introduced the first commercially available transcatheter aortic valve (Evolut) in Europe in 2007. This innovative, life saving technology enables the treatment of patients with aortic stenosis and represents an estimated $6B market opportunity by 2035. Medtronic has long been a market leader, recognized for the quality of its products, strong clinical evidence, and the excellence of its implanter training programs worldwide. In recent years, increased competition has intensified market dynamics, leading to significant price pressure and a growing need to deliver value beyond the product itself. To address this challenge, Medtronic is seeking to develop a unique value proposition that will serve as a strong differentiator for Evolut in key markets. The internship will involve value mapping, identification of key value enhancers, and an assessment of whether these value enhancers should be developed organically or inorganically through partnerships. The role will also evaluate the best approach to scale this product differentiation strategy from an initial pilot market (the UK) to other countries across Western Europe. This internship will give you hands-on experience in strategic marketing intelligence, market analysis, and cross-functional teamwork, helping you build valuable skills for a future career in the MedTech industry.

Requirements

Background in management or marketing consulting
Fluency in English (additional European language is a plus)
Strong analytical and presentation skills, and proficiency in PowerPoint & Microsoft Office tools (familiarity with other tools such as ThinkCell is a plus)
Strong communication skills, with the ability to develop and deliver executive-level slides and presentations
Curiosity about healthcare, motivation to learn more about the MedTech industry, and interest in contributing to high-impact initiatives

Nice To Haves

Familiarity with ThinkCell

Responsibilities

Analyze the TAVI programs/service market to identify opportunities, unmet needs, and key barriers, and assess how different service offerings can address specific customer needs and overcome critical market challenges
Evaluate each service offering from an execution, scalability, and investment requirements perspective
Work within a cross-functional and multinational team, collaborating with colleagues from Market Development, Marketing, Finance, Pricing, and Business Development
Analyze competitors’ offerings and develop recommendations for business leadership
Deliver a report and/or presentation outlining short- and long-term strategic recommendations, using the UK market as a case study, along with guidance on how the proposed strategy could be scaled across other Western European countries