Integrated Marketing Specialist, Digital Sale

Urban1 • Columbus, OH

8d • Onsite

About The Position

Over forty-five years, 13 markets, and 70+ stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. Information is power, and our mission here at Radio One, Inc. is simple – to be the most trusted media source in the African American community. At Radio One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees’ biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.

The Digital Sales Account Executive is responsible for generating advertising revenue by developing and managing relationships with local, regional, and national businesses. This role serves as a trusted marketing consultant, helping clients reach target audiences through a combination of radio, digital, streaming, social media, podcast, and event sponsorship opportunities. The Account Executive is responsible for prospecting new business, maintaining existing client relationships, creating customized advertising solutions, and achieving revenue goals across multiple media platforms.

Requirements

• 3-5 years business-to-business sales experience, with experience in media preferable.
• Highly motivated and creative individual who is looking for ways to innovate
• Committed to building and developing new relationships
• Maintaining and building strong relationships with new and existing clients
• Professional demeanor, and excellent verbal and written communication and customer service skills
• Successful track record working with major accounts
• Submit to a criminal background check
• Legal right to work in the United States

Nice To Haves

• Web sales and CRM experience is a plus
• Knowledge in the following industries, radio, digital, marketing, advertising is a plus

Responsibilities

• Prospect, develop, and secure new advertising partnerships through networking, referrals, cold calling, and community engagement.
• Grow revenue from existing accounts by identifying upsell and cross-sell opportunities across broadcast and digital products.
• Develop integrated marketing proposals that align with client business objectives and target audiences.
• Present advertising campaigns utilizing radio, streaming audio, display advertising, social media, video, podcasts, events, and sponsorship opportunities.
• Maintain a robust sales pipeline and accurately forecast revenue activity within CRM systems.
• Collaborate with programming, promotions, digital, and creative teams to execute successful client campaigns.
• Creation of client-focused sales plans to meet/exceed goals in conjunction with Target and Key Account development
• Monitor campaign performance and provide clients with insights, reporting, and recommendations.
• Stay informed on digital advertising trends, audience research, market conditions, and competitor activity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed