Integrated Marketing & Media Program Manager (Community Impact)

NEW YORK POWER AUTHORITY•City of White Plains, NY

8d•$129,000 - $177,100

About The Position

The Integrated Marketing & Media Program Manager manages integrated communications that support priority projects and initiatives in local communities where NYPA operates. Towards this end, the Integrated Marketing & Media Program Manager will work closely with colleagues across the organization to develop messaging and content that engages key internal and external stakeholders within our community pillar business units, including workforce development, the Office of Civil Rights and Inclusion (OCRI), supplier diversity and environmental justice. The Integrated Marketing & Media Program Manager will also facilitate and optimize communications with non-profit, foundation and other community-facing organizational media.

Requirements

Bachelor’s degree required in Marketing, Communications, or relevant field
Minimum 6 years’ experience working in marketing preferred
Highly experienced with layouts and graphic design
Strong project management skills with the ability to manage multiple projects simultaneously
Excellent analytical skills with experience in data-driven decision-making
Advanced communication and interpersonal skills, with a collaborative approach to working with diverse teams
Creative and strategic thinker with a passion for innovation and marketing excellence
Up-to-date knowledge of marketing trends and best practices
Proven ability to work in a fast-moving, dynamic and team-oriented environment
Strong knowledge of marketing tools (e.g., email marketing, CRM, event platforms) and basic digital marketing principles
Experience using Microsoft Office Suite, including Power Point

Responsibilities

Lead the design and implementation of integrated marketing and media strategies that align with overall business goals, brand positioning and appropriate target audience
Develop and lead multi-channel communications campaigns that effectively engage target audiences through digital, print, social media, email, events, and other relevant channels with timely delivery and on budget
Coordinate with employees and manage relationships with external agencies and community partners to deliver high-quality marketing initiatives
Utilize analytics tools to monitor, measure, optimize and report on the effectiveness of marketing and media campaigns, performance and engagement
Conduct market research to inform strategies and identify opportunities for differentiation
Provide guidance and mentorship to junior team members
Prepare talking points or fact sheets for the NYPA officials representing the Power Authority at the event
Lead the planning and creation of events/press conferences and provide talking points for NYPA officials as needed
Proactively create and manage events related to area/project. Work with Marketing, Brand/Enterprise and BU Heads of area/project to finalize event-driven news releases and with NYPA’s graphics team to create visuals for events
Lead media relations functions including press reports, research, writing, awards submissions, leading events and conferences
Primary liaison and expert in assigned Area/Project ensuring excellent media coverage
Assist in creation of integrated communications planning and provide support for Corporate Crisis Management Team (CCMT)
Develop, refine, optimize and analyze Customer Relationship Management (CRM) workflows, ensuring high-quality data management, segmentation logic, and performance dashboards
Translate complex and multi-faceted market data into clear external-facing materials including capability briefs, fact sheets, opportunity assessments, and presentations
Lead the development of high-quality engagement collateral that distills complex energy concepts into accessible narratives and visuals, aligning messaging with organizational goals