Integrated Marketing Manager

Quantcast•Toronto, ON

1d•$83,820 - $97,460

About The Position

At Quantcast, we don't just build advertising technology, we revolutionize how it works. Our AI-powered Demand Side Platform (DSP) connects the world's most ambitious marketers with their ideal audiences across the open internet, delivering results that actually move the needle. Since 2006, we've been the industry's trailblazer, launching the first AI-powered measurement platform for publishers and the first AI-driven DSP. Our AI doesn't just optimize—it delivers the measurable outcomes that matter most to our clients, giving them the competitive edge they need in a crowded marketplace. Ready to join the team that's defining the future of digital advertising? We're seeking an experienced and strategic Integrated Marketing Manager to bring Quantcast's commercial strategy to market. This role will own the planning, orchestration and execution of integrated marketing programs that activate our ICP strategy, accelerate pipeline creation and ensure every major initiative - from product launches to ABM programs - is delivered through a coordinated, multi-channel customer experience. This role will be responsible for bringing our go-to-market strategy to life through account-based marketing (ABM), integrated campaigns, ICP activation programmes, product launches, and multi-channel marketing initiatives. The ideal candidate is an exceptional project manager, highly organised, able to work cross-functionally, commercially minded, and passionate about creating integrated customer experiences that generate measurable business impact.

Requirements

3–5 years' experience in B2B marketing, integrated marketing, campaign management, or account-based marketing.
Proven experience planning and executing integrated multi-channel marketing campaigns from strategy through execution.
Experience delivering Account-Based Marketing (ABM) programmes across multiple account tiers.
Strong project management skills with the ability to manage multiple complex workstreams simultaneously.
Excellent written, verbal, and presentation skills.
Highly organised with exceptional attention to detail.
Positive, proactive, problem-solver and collaborative team player.
Comfortable working in a fast-paced, high-growth environment.

Nice To Haves

Experience in Media, AdTech, MarTech, or SaaS.
Experience with Account-Based Marketing platforms and methodologies.
Experience using Salesforce, Marketo, Builder.io, or similar marketing technologies.
Familiarity with AI tools that support campaign creation, content development, and marketing automation.

Responsibilities

Act as the central orchestrator for major go-to-market initiatives, bringing together Product Marketing, Commercial Content, Brand, Growth Marketing, Revenue Enablement and Sales to deliver coordinated, integrated customer experiences.
Lead the planning and execution of integrated marketing campaigns that support business growth across priority verticals, regions and strategic initiatives.
Own the development and activation of Account-Based Marketing programmes, including 1:1, 1:few and 1:many engagement strategies aligned to our ICP.
Lead cross-functional product launches, ensuring alignment across messaging, creative, digital channels, sales enablement, executive engagement and customer communications.
Translate commercial strategy into market activation, developing ICP activation programmes that combine digital marketing, content, events, executive engagement, customer advocacy and ABM to accelerate pipeline creation
Partner with Commercial Marketing, Brand and Growth Marketing to develop and activate the content and assets required to support integrated campaigns, product launches and ABM programmes.
Coordinate campaign amplification across organic social, executive advocacy and employee advocacy to maximise the reach and impact of major marketing initiatives.
Collaborate with Growth Marketing to activate campaigns across email, paid media, website, marketing automation and digital channels.
Maintain integrated marketing calendars, campaign plans and stakeholder communications to ensure programmes are delivered on time and to a high standard.
Track campaign performance, account engagement, pipeline influence and ROI, using insights to continuously optimise future campaigns and programmes.
Identify opportunities to leverage AI and automation to improve campaign planning, workflow efficiency, personalisation and programme execution.
Build strong cross-functional relationships with Product, Sales, Revenue Enablement, Regional Marketing teams and external partners to ensure successful delivery of commercial programmes.