Integrated Marketing Manager

Wingstop•Dallas, TX

About The Position

The Manager of Integrated Marketing reports directly to the Sr. Director of Brand & Integrated Marketing. It’s an important role within the marketing department, supporting a network of 2,700+ restaurants, and helping to lead short-term strategic initiatives that will help grow the business and the brand. The Manager of Integrated Marketing will lead the development and execution of insight-driven marketing programs that build the Wingstop brand, drive restaurant traffic, and deliver business growth. This role will own initiatives from strategy and briefing through execution, measurement, and optimization—ensuring campaigns come to life consistently across advertising, digital channels, CRM and loyalty, in-restaurant touchpoints, partnerships, and other consumer-facing channels. The ideal candidate is a strategic and highly collaborative marketer who can connect the dots across teams, translate business priorities into compelling consumer programs, and drive complex initiatives forward in a fast-paced environment.

Requirements

5+ more years of experience in integrated marketing, brand marketing, with experience leading complex, cross-channel campaigns, ideally 2+ years in QSR
MBA strongly desired, but not required
Strong project-management skills, with the ability to manage multiple priorities, stakeholders, budgets, and deadlines simultaneously.
Experience managing creative and agency partners, from briefing and development through production and execution.
Strong fit in a fast-paced, entrepreneurial, action-oriented culture

Responsibilities

Own the end-to-end development and execution of integrated marketing programs supporting menu innovation, national campaigns, value initiatives, partnerships, and key brand moments.
Lead the development and execution of Integrated Marketing plans across all channels, including advertising, web & app, in-restaurant, loyalty, PR, CRM and partnerships to drive business objectives
Write and lead insight-driven briefings for agency partners and internal teams, providing clear strategic direction and actionable feedback throughout the development process.
Lead cross-functional marketing workstreams, aligning partners across Creative team, Media, Digital, CRM, Operations, Analytics, Supply Chain, Finance, and Legal.
Partner with the Creative team to oversee the development of campaign assets, including food photography, key visuals, messaging, iconography, and channel-specific creative.
Lead the strategy, development, production, and deployment of in-restaurant point-of-purchase materials, ensuring restaurant communications are clear, compelling, operationally executable, and designed to drive conversion.
Develop clear project timelines, establish roles and responsibilities, anticipate potential risks, and proactively resolve issues to keep initiatives on strategy, on budget, and on schedule.
Manage marketing budgets responsibly, including forecasting, tracking expenses, reviewing agency and vendor scopes, and identifying opportunities to maximize the impact of available funds.
Establish campaign KPIs and partner with Analytics and team to monitor performance, evaluate business impact, and identify opportunities for in-market optimization.

Benefits

Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Comprehensive medical, dental, and vision benefits
Basic life and AD&D insurance provided
Pet insurance
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave
Lunch provided every Tuesday and Thursday in office
Discount on Wingstop gift cards
Onsite game room